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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing, focusing on optimization strategies and data analysis to drive revenue growth. Proficient in utilizing AI for performance diagnostics and fostering collaboration across technical and commercial teams.
Highest-signal resume keywords
Performance MarketingOptimization StrategyData AnalysisAI UtilizationCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance StrategyKPI AnalysisExperimentation FrameworksPerformance PlaybooksComplex Problem Solving
Soft Skills
Clear CommunicationMentoringProactive AttitudeDetail-OrientedStakeholder Management
Tools & Technologies
Performance DashboardAI ToolsReporting Software
Industry Keywords
Digital MediaCTV ExperiencePerformance-Based RevenueCustomer SuccessAd Operations
About the role
Key responsibilities & impact- Lead the performance strategy of key accounts
- Drive product adoption, optimization, and performance-based revenue growth with Sales and Customer Success
- Build and iterate performance playbooks and best practices using KPI trends, tests, and market feedback
- Codify effective approaches into repeatable guidance, tools, and templates
- Serve as the go-to expert for complex performance questions and escalations
- Diagnose issues, propose solutions, and partner with Ad Ops, Measurement, Product, and Supply teams
- Mentor others on performance strategy skills
- Support reporting, weekly performance reviews, and quarterly business reviews
- Maintain and communicate a performance dashboard across accounts
- Use AI to accelerate performance analysis and experimentation frameworks
- Own the quality, accuracy, explainability, and business impact of AI-assisted performance work
- Align performance work with Pinterest’s values, AI expectations, and broader tvScientific and Pinterest goals
Requirements
What you’ll need- 4+ years of experience in performance marketing or a strategic role in digital media
- CTV experience is a major plus
- Strong track record of owning optimization strategy and navigating complex performance challenges
- Comfortable leading discussions with internal stakeholders, customers, and partners
- Proven capability in utilizing AI to accelerate performance diagnostics, cross-account pattern recognition, and experiment ideation
- Skilled in data analysis and turning findings into actionable strategies
- Clear communication of technical concepts and business outcomes
- Experience working cross-functionally with technical and commercial teams
- Proven ability to support and scale accounts with data-driven insights
- Comfortable managing multiple priorities and stakeholders
- Proactive, detail-oriented, and able to thrive in a fast-moving environment
- Bachelor’s degree in a relevant field, or equivalent experience
- Ability to travel at least quarterly for team building and customer meetings
- Must be able to work in the United States
Benefits
Comp & perks- Equity eligibility
- Flexible work model
- In-person collaboration only 1–2 times every 6 months
- At least quarterly travel for team building and customer meetings
- Equal opportunity employment
- Medical or religious accommodation support during the application process