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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing strategy and execution, particularly in digital ads delivery and automation. Proven ability to lead cross-functional teams, manage stakeholder relationships, and utilize market insights to drive product direction and adoption.
Highest-signal resume keywords
Product Marketing StrategyDigital Ads DeliveryGo-To-Market StrategyCross-Functional LeadershipPeople Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
AdvertisingAd TechMeasurementBiddingOptimizationAutomationMarket AnalysisPerformance DataCustomer InsightSuccess Metrics
Soft Skills
Written CommunicationVerbal CommunicationPrioritizationJudgmentCoaching
Tools & Technologies
AI ToolsAnalytical Tools
Industry Keywords
Product MarketingAutomation EcosystemPerformance EcosystemStakeholder ManagementCross-Functional Collaboration
About the role
Key responsibilities & impact- Lead product marketing strategy and execution for Pinterest’s ads automation portfolio
- Manage and develop a team of product marketing managers
- Use advertiser needs, market trends, customer feedback, and competitive insights to shape recommendations and influence product roadmaps
- Drive positioning, messaging, go-to-market planning, and launch execution for automation and delivery products
- Partner with Product, Engineering, Sales, Marketing Science, and Business Development
- Drive advertiser adoption of automated solutions to improve performance
- Define and track launch and adoption success metrics
- Build processes, forums, and cross-functional operating rhythms
- Translate complex ads delivery and optimization concepts into clear narratives for stakeholders, sales teams, and advertisers
Requirements
What you’ll need- Significant experience in advertising, ad tech, product marketing, measurement, delivery, or a closely related field
- Deep expertise in digital ads delivery and the broader automation and performance ecosystem, including bidding, optimization, delivery, and automation
- Experience leading go-to-market strategy for complex products or solutions with multiple cross-functional stakeholders
- Experience using customer insight, market analysis, and performance data to shape strategy and influence product direction
- Strong people management experience, including coaching and developing high-performing teams
- Strong cross-functional leadership and stakeholder management skills
- Excellent written and verbal communication skills
- High judgment and strong prioritization skills; comfort operating in ambiguity
- Experience using AI and analytical tools to accelerate research, synthesis, and execution
- Passion for Pinterest
- Bachelor’s degree in a related field or equivalent experience
- Must be based within a commutable distance of an office hub in San Francisco, Los Angeles, Chicago, Seattle, or New York
- US-based applicants only
Benefits
Comp & perks- Equity eligible
- Flexible work environment
- In-person collaboration 1–2 times every 6 months
- Culture and benefits information provided by Pinterest
- Equal opportunity employment and accommodation support