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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in product management with a focus on mobile performance advertising, including ROAS optimization and data-driven decision-making. Proven ability to collaborate cross-functionally and deliver innovative advertiser tools and measurement capabilities.
Highest-signal resume keywords
Product Management ExperienceROAS-Focused Performance AdvertisingMobile Ad Technology UnderstandingData-Driven Decision MakingCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance AdvertisingROAS OptimizationMachine Learning OptimizationAttribution FrameworksCampaign OptimizationFraud DetectionIn-App Event MeasurementData AnalysisUser Flow AnalysisMobile User Acquisition
Soft Skills
Strategic ThinkingCommunicationCollaboration
Tools & Technologies
Campaign Workflow ToolsAdvertiser InterfacesAnalytics PlatformsMMPsPrivacy SandboxSKAdNetwork
Industry Keywords
Mobile Performance AdvertisingAd TechApp PromotionUser-First Advertising SolutionsAdvertiser Tools
About the role
Key responsibilities & impact- Define and drive the product vision, strategy, and roadmap for app performance advertising, including ROAS optimization
- Align product strategy with Pinterest’s business goals and advertisers’ growth objectives
- Partner with engineering, sales, design, ad operations, partnerships, and data science
- Prioritize and manage the mobile performance ads roadmap
- Analyze the mobile app advertising ecosystem, including attribution, measurement, fraud prevention, app store dynamics, and mobile user acquisition
- Deliver advertiser tools, actionable dashboards, and advanced measurement capabilities
- Serve as Pinterest’s subject-matter expert for Mobile Performance
- Analyze performance data, user flows, and campaign effectiveness to drive product improvement
- Use data, analytics, AI, and machine learning to prioritize products and measure success
- Collaborate with designers on advertiser interfaces, campaign management tools, and reporting experiences
- Champion privacy-centric, user-first performance advertising solutions
Requirements
What you’ll need- Minimum 7 years of Product Management experience
- Proven track record launching and scaling successful ROAS-focused performance advertising products, especially in app promotion or ad tech
- Experience building ML-grounded optimization features delivering scaled advertiser performance outcomes
- Strong practical understanding of app ad technology and ecosystem, including MMPs, attribution frameworks (SKAdNetwork, Privacy Sandbox), campaign optimization, fraud detection, and in-app event measurement
- Familiarity with campaign workflow tools, user experience design, and advertiser or internal-operations automation
- Direct experience partnering with mobile marketers/agencies, MMPs, attribution/tracking vendors, or integrating third-party mobile advertising and analytics platforms
- Exceptional strategic thinking, communication, and collaboration skills
- Data-driven approach to delivering clear business results
- Demonstrated cross-functional success and influence across organizational boundaries in fast-paced tech environments
- Bachelor’s degree in a relevant field such as Computer Science, or equivalent experience
- Must be based in the United States; US-based applicants only
- No relocation assistance available
Benefits
Comp & perks- Equity eligibility
- Flexible work arrangements
- In-person collaboration only 1–2 times per quarter
- Medical or religious accommodation support during the application process