Senior Product Marketing Manager

PIPA Engagement

. Build the product marketing function for Catapult Analytics .

Posted 10/15/2026full-timeHamburg • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Product Marketing with a focus on B2B SaaS, including developing positioning, messaging architecture, and go-to-market strategies. Proficient in analyzing market trends and competitive intelligence while collaborating effectively with cross-functional teams.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market Strategy DevelopmentCompetitive Intelligence AnalysisCollaboration with Product ManagementFluent in German and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market AnalysisWin/Loss AnalysisKPI Definition and AnalysisBuyer Persona DevelopmentCustomer Retention Strategies

Soft Skills

Excellent Communication SkillsTeamworkPersuasionCustomer OrientationEntrepreneurial Mindset

Tools & Technologies

SalesforceHubSpotGongKlueCrayon

Industry Keywords

B2B SaaSProduct MarketingMessaging ArchitectureCustomer JourneySales Enablement

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Build the product marketing function for Catapult Analytics
Develop positioning, value proposition, and messaging architecture
Translate complex product features into clear benefits for different target audiences
Develop consistent messaging across the entire customer journey
Own go-to-market strategies for new features and product releases
Collaborate with Product Management and incorporate market and customer feedback into product development
Analyze competitors, conduct win/loss analyses, and monitor market trends
Support Sales and Customer Success teams with storylines, sales collateral, and talk tracks
Conduct enablement workshops on positioning, competitive intelligence, and product updates
Serve as a point of contact for strategic sales opportunities and competitive positioning
Conduct buyer interviews and develop and maintain Ideal Customer Profiles and Buyer Personas
Identify opportunities for customer retention, expansion, and advocacy in collaboration with Customer Success
Collaborate with the central European Marketing team
Ensure consistent product positioning across campaigns, content, and communications
Brief internal stakeholders and act as the product marketing expert within the Marketing organization
Define and analyze relevant KPIs and derive actionable recommendations for management

Requirements

What you’ll need

3–5+ years of experience in Product Marketing, ideally in a B2B SaaS environment
Experience successfully bringing products or features to market
Ideally, experience as the first Product Marketing Manager or in building new processes
Strong experience collaborating with Product Management, Sales, and Customer Success
Excellent written and verbal communication skills in German and English
Analytical mindset and experience making data-driven decisions
Knowledge of Competitive Intelligence, market analysis, and win/loss analysis
Experience with common PMM tools such as Salesforce, HubSpot, Gong, Klue, Crayon, or comparable solutions
Entrepreneurial mindset, strong initiative, and enthusiasm for building new structures
Excellent teamwork, persuasion, and customer orientation

Benefits

Comp & perks

Unlimited professional development budget
Gallup StrengthsFinder for individual development
International team representing more than 30 nationalities
Modern offices in the heart of Hamburg
Open company culture with short decision-making processes
Regular team events and retreats
Hybrid working and flexible hours
20 to 40 days of vacation
One week per year working from abroad (“Sunshine Office”)
Mental health support through OpenUp
Meal allowance
EGYM Wellpass
Bike leasing
Company pension plan
Subsidy for the Deutschlandticket