PIPA Engagement

Product Marketing

• Build the product marketing function for Catapult Analytics
• Develop positioning, value proposition, and messaging architecture
• Translate complex product features into clear benefits for different target audiences
• Develop consistent messaging across the entire customer journey
• Own go-to-market strategies for new features and product releases
• Collaborate with Product Management and incorporate market and customer feedback into product development
• Analyze competitors, conduct win/loss analyses, and monitor market trends
• Support Sales and Customer Success teams with storylines, sales collateral, and talk tracks
• Conduct enablement workshops on positioning, competitive intelligence, and product updates
• Serve as a point of contact for strategic sales opportunities and competitive positioning
• Conduct buyer interviews and develop and maintain Ideal Customer Profiles and Buyer Personas
• Identify opportunities for customer retention, expansion, and advocacy in collaboration with Customer Success
• Collaborate with the central European Marketing team
• Ensure consistent product positioning across campaigns, content, and communications
• Brief internal stakeholders and act as the product marketing expert within the Marketing organization
• Define and analyze relevant KPIs and derive actionable recommendations for management

Explore Senior Product Marketing Manager at PIPA Engagement. Review requirements and application details.