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Category Development Manager
Piping Rock Health Products. Oversee the lifecycle of products across direct-to-consumer, eCommerce, and retail channels .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in category management and retail analytics, leveraging advanced Excel skills and syndicated data platforms to drive product lifecycle decisions and strategic recommendations. Strong communication and presentation abilities facilitate collaboration across teams and with senior leadership.
Highest-signal resume keywords
Category ManagementAdvanced Excel SkillsSyndicated Data PlatformsRetail AnalyticsCommunication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisProduct Lifecycle ManagementMarket Data AnalysisAssortment StrategyPricing StrategyPromotional StrategySales Trend AnalysisForecastingPresentation SkillsVendor Management
Soft Skills
Analytical MindsetCollaborationInsight Sharing
Tools & Technologies
CircanaIRINielsenIQPowerPoint
Industry Keywords
CPGECommerceHealth and WellnessDirect-to-ConsumerRetail
About the role
Key responsibilities & impact- Oversee the lifecycle of products across direct-to-consumer, eCommerce, and retail channels
- Use consumer, shopper, and market data to develop assortment, pricing, shelving, and promotional strategies
- Manage category performance and product lifecycles from new product development through discontinuation
- Analyze assortment, competitors, consumer insights, and sales trends to identify growth opportunities
- Drive new product launches in partnership with Sales, Marketing, and Creative
- Maintain accurate product data and category hierarchies
- Manage vendor relationships, pricing, and promotional opportunities
- Partner with Marketing on email, promotions, SEM, SEO, and on-site search content
- Use category reviews and broker partnerships to support retail growth
- Forecast performance and present actionable recommendations
- Conduct advanced Excel analysis, including duplication and transferability assessments
- Work effectively across multiple systems and platforms
- Perform additional duties as assigned
Requirements
What you’ll need- Bachelor’s degree in Business, Marketing, Analytics, or a related field preferred
- 2+ years of category management, merchandising, or retail analytics experience, preferably within CPG, health and wellness, or eCommerce
- Advanced Excel skills, including pivot tables, Vlookups, data analysis, and reporting
- Strong PowerPoint skills with the ability to create clear, executive-ready presentations
- Extensive experience using syndicated data platforms, such as Circana/IRI or NielsenIQ, to evaluate category trends, consumer behavior, and competitive performance
- Strong retail and analytical mindset with the ability to turn complex data into actionable business recommendations
- Excellent communication and presentation skills with the ability to share insights across teams and with senior leadership
- Must successfully clear drug screening processes for illegal substances per Federal Guidelines
- Must be able to work in a drug-free workplace regulated by the FDA and follow Federal Guidelines
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) with company match
- Pet insurance
- Company events
- Summer Picnic
- Festive Packages
- Holiday Celebrations
- Associate referral bonuses