Creative Strategist – Paid Social

Placetel

. Own the creative engine for paid social, primarily Meta, with TikTok and YouTube as the channels expand .

Posted 10/6/2026full-timeCologne • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creating high-performing paid social content, particularly on Meta, with strong capabilities in German copywriting and data analysis. Proficient in managing creative production processes and leveraging customer insights to drive effective advertising strategies.

Highest-signal resume keywords

Paid Social Creative DevelopmentNative-Level German CopywritingData Analysis and ReportingCreative Production ManagementPerformance Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative Testing RoadmapScript WritingVideo ProductionPerformance AnalysisCustomer Insights MiningHook Rate OptimizationStatic Creative DevelopmentUser-Generated Content (UGC) CreationLanding Page CreativeAI-Supported Creative Production

Soft Skills

Strong Opinions About CreativeAdaptability to ResultsCollaboration with Creators

Tools & Technologies

Ads ManagerVideo Editing Software

Industry Keywords

DTCConsumer BrandsSaaSHigh-Velocity MarketingCreative Compliance

About the role

Key responsibilities & impact

Own the creative engine for paid social, primarily Meta, with TikTok and YouTube as the channels expand
Mine customer reviews, support tickets, sales calls, churn reasons, competitor ads and customer conversations for insights from German SMBs
Turn customer insights into creative angles
Build and run a creative testing roadmap with a steady weekly volume of concepts structured by angle, format and hook
Write scripts, hooks and storyboards for short-form video, UGC, founder- and employee-led content, testimonials, problem/solution ads, product demos and static creative
Brief and direct creators, editors, actors and freelancers
Run shoots and manage the production pipeline end to end
Analyze creative performance with the Performance Marketing Manager using hook rate, hold rate, CTR, CPA and trial rate per angle
Decide what to iterate, scale or discontinue
Maintain a library of winners, losers and learnings
Analyze successful creative from DTC, consumer, AI and SaaS brands and transfer applicable patterns
Keep creative on brand and legally compliant while remaining entertaining

Requirements

What you’ll need

A track record of paid social creative that actually performed at scale, above all on Meta
Bring examples and the numbers behind them
Think in hooks and in the first three seconds
Ability to explain why an ad works, not just that it does
Native-level German copywriting and evaluation; solid English
Production-capable: able to shoot and cut a usable ad yourself when speed matters
Comfortable with volume: dozens of variations a month
Data-literate: able to navigate Ads Manager reporting and draw independent conclusions
Strong opinions about creative, loosely held; willing to let results decide and quickly discontinue underperforming concepts
Agency or in-house experience at a DTC, consumer or high-velocity SaaS brand is a strong plus
Experience building and managing a creator or UGC network is nice to have
Experience with AI-supported creative production is nice to have
Experience with landing page and post-click creative is nice to have

Benefits

Comp & perks

Real creative ownership: you set the testing agenda, not an agency
A budget that makes creative testing meaningful and a performance team that will actually read your results
The freedom to build a B2B brand that behaves like a consumer brand
A young, ambitious team of marketing, product and tech experts with a real growth mentality
Hybrid working model with flexible hours and a genuine remote culture
Extensive learning and development opportunities across growth, SaaS and AI
Central office location in Cologne’s Südstadt, modern workspaces and high-quality equipment
Water, coffee and fresh fruit included
Open, collegial company culture with regular team events