Growth Marketing Manager – Automation

Placetel

. Own the marketing and sales automation stack, with HubSpot Marketing and Sales Hub at the centre .

Posted 10/8/2026full-timeCologne • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing and sales automation, particularly with HubSpot, focusing on lifecycle marketing and AI-driven solutions. Proficient in designing and implementing automated journeys, integrating product usage data, and optimizing CRM processes for B2B SaaS environments.

Highest-signal resume keywords

HubSpot Marketing AutomationLifecycle MarketingAI Agent DevelopmentData IntegrationB2B SaaS Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

HubSpot WorkflowsCustom PropertiesAPIsWebhooksPythonJavaScriptData ModelingEvent PipelinesLifecycle Journey DesignLead Scoring

Soft Skills

Analytical ThinkingSelf-StarterCollaborationCuriosity

Tools & Technologies

N8nMakeZapierData WarehousesLLM Frameworks

Industry Keywords

B2B SaaSMarketing OpsCRMProduct-Led GrowthPQL Scoring

Tech Stack

Tools & technologies

ETLJavaScriptPython

About the role

Key responsibilities & impact

Own the marketing and sales automation stack, with HubSpot Marketing and Sales Hub at the centre
Maintain clean connections between HubSpot, product usage data, billing, website and trial funnel
Design, build and continuously improve automated lifecycle journeys
Automate trial onboarding, activation nudges, lead scoring and routing, upsell and cross-sell, win-back and churn prevention
Replace recurring manual marketing and sales processes with automation
Build AI agents natively into the funnel for qualification, enrichment, routing, response drafting and content generation
Maintain trustworthy lifecycle stages, attribution and product-usage signals across systems
Define metrics, baselines and iteration plans for every journey
Collaborate with Sales, Product, Growth Analytics and eCommerce to remove manual work
Architect HubSpot data models, custom objects, properties, APIs, webhooks and integrations, or own lifecycle content and messaging journeys depending on focus area

Requirements

What you’ll need

Several years in marketing and sales automation, lifecycle marketing, marketing ops or CRM, ideally in B2B SaaS with a self-service or product-led motion
Deep, hands-on HubSpot experience: workflows, custom properties and objects, lists, lifecycle stages, reporting
Clear strength in one focus area and solid working knowledge of the other
Genuine curiosity about AI agents and automation, with experience building things with LLMs
Analytical and structured, with a low tolerance for manual, repetitive processes
Fluent German and English
Self-starter who can carry several topics in parallel and finish them
Experience integrating product usage data into CRM-driven journeys, such as PQL scoring and usage-based triggers (nice to have)
Experience with data warehouses, reverse ETL or event pipelines (nice to have)
Experience migrating or rebuilding a CRM setup rather than only maintaining one (nice to have)
For the technical/AI automation focus: experience with HubSpot data models, custom objects and properties, APIs, webhooks, integrations, n8n, Make, Zapier, LLM and agent frameworks, JSON, and enough Python or JavaScript to ship independently; prior working agentic automations
For the lifecycle/content automation focus: experience creating onboarding series, activation emails, in-product messaging, nurture and reactivation tracks; ability to write German copy; experience using AI for content production; journey design and testing of subject lines, timing, triggers and sequencing

Benefits

Comp & perks

Hybrid working model with flexible hours and a genuine remote culture
Extensive learning and development opportunities across growth, SaaS and AI
Central office location in Cologne’s Südstadt
Modern workspaces and high-quality equipment
Water, coffee and fresh fruit included
Open, collegial company culture with regular team events