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Placetel

Growth Marketing Manager – Performance Marketing

Placetel

. Own paid acquisition at Placetel across strategy, channel mix, budget allocation and daily optimisation .

Posted 9/22/2026full-timeCologne • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in paid acquisition strategies, including campaign management across multiple channels such as Google Ads and Meta, while optimizing customer journeys and performance metrics like CAC and LTV/CAC. Proficient in tracking, attribution, and analytics, with a structured approach to testing and creative evaluation.

Highest-signal resume keywords
Paid Acquisition StrategyGoogle Ads ManagementPerformance MarketingTracking And AttributionFluent In German And English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Performance MarketingGoogle AdsMeta AdvertisingCAC AnalysisLTV/CAC CalculationStructured Testing ApproachCreative EvaluationB2B SaaS MarketingDTC MarketingConversion Rate Optimization
Soft Skills
Hands-On MentalityHigh OwnershipCollaborative Communication
Tools & Technologies
GA4GTMServer-Side TrackingECommerce AnalyticsCRM Systems
Certifications & Qualifications
Degree In MarketingDegree In BusinessDegree In Business Informatics
Industry Keywords
B2B SaaSDTC BrandsComparison PortalsAffiliate MarketingFreemium Subscription Models

About the role

Key responsibilities & impact
  • Own paid acquisition at Placetel across strategy, channel mix, budget allocation and daily optimisation
  • Plan, launch and scale campaigns across Google Ads, Meta, LinkedIn, TikTok, Reddit, native, affiliate and comparison portals
  • Manage performance using trials, trial-to-paid conversion, CAC, payback period and LTV/CAC
  • Build a systematic testing cadence covering audiences, bidding, offers, landing pages and creative angles
  • Collaborate with the Creative Strategist to brief tests, assess results and scale successful approaches
  • Own tracking, attribution and measurement with analytics and eCommerce colleagues
  • Work with GA4, GTM, server-side tracking, conversion values and offline CRM conversion uploads
  • Optimise the full customer journey from advertisements through trials to paid customers
  • Collaborate with Growth, Product and Sales on landing pages, signup flows, offers and pricing tests
  • Open and evaluate new acquisition channels
  • Report performance transparently, including results and next steps

Requirements

What you’ll need
  • Several years of hands-on performance marketing experience with genuine budget responsibility
  • Ideally experience in B2B SaaS and/or a DTC or high-velocity consumer brand
  • Proficiency in one paid acquisition channel and solid competence in others
  • Experience with Google Ads or Meta, with ability to run other channels
  • Knowledge of unit economics including CAC, payback, LTV/CAC and contribution margin
  • Confidence with tracking, attribution and analytics setups
  • Ability to judge advertising creative, brief improved creative and identify winning angles
  • Structured testing approach using hypotheses, sample sizes, decision rules and documented learnings
  • Hands-on mentality and high ownership
  • Fluent German and English
  • Degree in marketing, business, business informatics or a comparable field, or an equivalent track record
  • Experience with free-trial or freemium subscription models and self-service checkout is nice to have
  • Experience with comparison portals, affiliate and marketplace channels in Germany is nice to have
  • Experience running paid marketing in more than one market or language is nice to have

Benefits

Comp & perks
  • Full ownership of a meaningful acquisition budget and direct, visible impact on growth and revenue
  • Hybrid working model with flexible hours and a genuine remote culture
  • Extensive learning and development opportunities across growth, SaaS and AI
  • Central office location in Cologne’s Südstadt
  • Modern workspaces and high-quality equipment
  • Water, coffee and fresh fruit included
  • Open, collegial company culture with regular team events