Growth Marketing Manager – Performance Marketing

Placetel

. Own paid acquisition at Placetel, including strategy, channel mix, allocation and daily optimisation .

Posted 10/6/2026full-timeCologne • GermanyJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in paid acquisition strategies, budget management, and performance marketing, with a strong focus on optimizing customer acquisition costs and conversion metrics. Proficient in utilizing analytics tools and structured experimentation to drive campaign success across multiple channels.

Highest-signal resume keywords

Paid Acquisition StrategyGoogle Ads ManagementPerformance Marketing AnalyticsCAC and LTV/CAC KnowledgeFluent in German and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingCampaign ManagementBudget ManagementUnit Economics AnalysisStructured Experimentation

Soft Skills

CollaborationOwnershipCreative Evaluation

Tools & Technologies

GA4GTMServer-Side TrackingECommerce Analytics

Industry Keywords

B2B SaaSDTCHigh-Velocity Consumer BrandFreemium Subscription ModelsComparison Portals

About the role

Key responsibilities & impact

Own paid acquisition at Placetel, including strategy, channel mix, allocation and daily optimisation
Manage the paid acquisition budget and accountability for outcomes
Plan, launch and scale campaigns across Google Ads, Meta and additional channels including LinkedIn, TikTok, Reddit, native, affiliate and comparison portals
Manage performance using trials, trial-to-paid conversion, CAC, payback period and LTV/CAC
Establish a systematic testing cadence across audiences, bidding, offers, landing pages and creative angles
Collaborate with the Creative Strategist on creative briefs, results analysis and scaling decisions
Own tracking, attribution and measurement with analytics and eCommerce colleagues
Work with GA4, GTM, server-side tracking and offline CRM conversion uploads
Optimise the path from advertising to trial to paid customer, including landing pages, signup flow, offers and pricing tests
Collaborate with Growth, Product and Sales
Test new acquisition channels and determine whether they merit ongoing budget
Report performance transparently, including results and next steps

Requirements

What you’ll need

Several years of hands-on performance marketing experience with genuine budget responsibility, ideally in B2B SaaS and/or a DTC or high-velocity consumer brand
Proficiency in one paid acquisition channel and solid capability across the others
Experience with Google Ads or Meta and ability to run additional channels
Knowledge of unit economics including CAC, payback, LTV/CAC and contribution margin
Confidence with tracking, attribution and analytics setups
Ability to evaluate advertising creative, brief improved creative and identify winning angles
Structured experimentation skills involving hypotheses, sample sizes, decision rules and documented learning
Hands-on mentality and high ownership
Fluent German and English
A degree in marketing, business, business informatics or a comparable field, or an equivalent track record
Experience with free-trial or freemium subscription models and self-service checkout is optional
Experience with comparison portals, affiliate and marketplace channels in Germany is optional
Experience running paid marketing in more than one market or language is optional

Benefits

Comp & perks

Full ownership of a meaningful acquisition budget and direct, visible impact on growth and revenue
Hybrid working model with flexible hours and a genuine remote culture
Extensive learning and development opportunities across growth, SaaS and AI
Central office location in Cologne’s Südstadt
Modern workspaces and high-quality equipment
Water, coffee and fresh fruit included
Open, collegial company culture with regular team events