Business Development Manager – AV Consultants, Architects

Planar

. Showcase Planar’s visual display technology solutions to the design community .

Posted 9/19/2026full-timeRemote • California • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in Audio Visual sales and customer relationship management, with a strong understanding of the consultant and architect community. Proven ability to develop strategic partnerships and drive business growth through effective communication and leadership.

Highest-signal resume keywords

AV Selling ExperienceCustomer Relationship ManagementBusiness Development SkillsSalesforce CRM KnowledgeAudio Visual Industry Expertise

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales Strategy DevelopmentContent Delivery SolutionsTechnical Sales SkillsMarket AnalysisOpportunity Qualification

Soft Skills

Excellent Communication SkillsInterpersonal SkillsSolutions-Oriented LeadershipTeam CollaborationAdaptability

Tools & Technologies

Salesforce CRMComputer Proficiency

Certifications & Qualifications

Valid Driver's License

Industry Keywords

Audio VisualAV ConsultantsArchitect CommunityMarket DynamicsCustomer Satisfaction

About the role

Key responsibilities & impact

Showcase Planar’s visual display technology solutions to the design community
Increase company market share and revenue from projects involving professional AV consultants and architects
Report to the General Manager - CAD Group
Work with senior-level customers and internal teams to understand AV consultant needs and preferences
Develop and implement a strategic plan to generate sales from AV consultant-designed projects
Identify new growth opportunities related to Planar’s product portfolio
Establish and maintain relationships with AV consultants and architects
Develop partnerships and executive relationships to exchange business ideas and sales opportunities
Identify, qualify, and quantify business opportunities through industry consultants and architects
Collaborate with Operations, Research & Development, Marketing, and Sales teams to ensure superior service delivery and enablement plans
Foster a culture of high performance, accountability, adaptability, continuous improvement, and innovation
Review new business initiatives, programs, and operations to ensure performance standards
Communicate with internal and external stakeholders
Represent Planar externally with customers and participate in industry associations, trade groups, and vendor-organized events
Monitor current and anticipate future trends affecting Planar’s products and services
Ensure customer satisfaction through selling, fulfillment, and ongoing relationship management with major AV consulting firms

Requirements

What you’ll need

Preferred bachelor’s degree required with 10+ years of AV selling experience and direct relationships in the AV consultant and architecture community
Demonstrated experience delivering content and technology solutions within the AV consultant community
Extensive experience in all aspects of Customer Relationship Management
Strong understanding of the consultant/architect community, market dynamics, and requirements
Ability to operate in a fast-paced and changing market environment
Excellent written and verbal communication and interpersonal skills
Positive, proactive, solutions-oriented leadership with strong communication and EQ skills
Knowledge of Salesforce CRM preferred
Valid driver’s license and appropriate vehicle insurance required
Strong knowledge of the Audio Visual and IT industry
Excellent business development and technical sales skills
Excellent follow-up skills
Ability to work effectively in a team-based organization
Good computer skills and ability to learn new technologies quickly
Ability to multitask and manage priorities
Self-managed and able to operate independently
Willingness to travel 50% or more

Benefits

Comp & perks

All benefits start on first day of employment
75% employer-paid medical for employee; family coverage also included
100% employer-paid dental and vision for employee and dependents
100% employer-paid long-term disability, short-term disability, and life insurance policy
401(k) match: employee contributes 5%, employer matches 4%; 100% vested immediately
10 paid holidays
Starting at 15 days paid PTO annually, inclusive of sick and vacation time
Employee Assistance Program (EAP)
Flexible Spending Account (FSA)