Planar

Application Engineer

• Assist customers with the development and implementation of industry-leading display solutions
• Serve as primary technical contact for Consultants, Architects, and Designers during pre-sales technical support
• Lead technical discussions with customers’ sales and engineering teams to determine optimal Planar display solutions
• Conduct product trainings and presentations and technically qualify sales opportunities
• Provide pre- and post-sale integration and application development support
• Partner with Customer Service to resolve post-sale technical issues
• Initiate technical discussions with current and prospective customers alongside Sales
• Present and demonstrate products to customer decision-makers and influencers; assist Sales on sales calls
• Advocate customer needs to Product Management
• Create technical documents and drawings supporting the sales process
• Assist Sales with proposal creation and technical order review
• Provide on-site training and installation support to Planar partners and customers
• Prepare and coordinate hardware and software applications for customer demonstrations
• Provide technical feedback on product enhancements and changes
• Advise management on product development problems identified through customer communications
• Support marketing activities, including trade shows and technical articles
• Support engineering activities, including product rollouts and technical publication review
• Support customers with customer support, product sustaining engineering, and the RMA process

Applications Engineer

Sales

• Refine and execute sales strategy to meet business goals in the Western territory
• Develop account managers and applications engineers in sales skills, business acumen, and product knowledge
• Establish performance measures and evaluate assigned sales account managers, regional technical sales roles, channel partners, manufacturers’ representatives, and programs
• Contribute to pricing decisions using market intelligence, competitive information, and market, customer, and partner feedback
• Identify, recruit, attain, and manage resellers and industry thought leaders in the territory
• Participate in joint sales calls, promote marketing programs, conduct trainings and product demonstrations, participate in tradeshows, and model effective sales behaviors
• Contribute to channel marketing programs and develop sales tools that grow channel revenue
• Analyze, refine, and execute business strategies
• Develop, execute, and maintain a regional showroom strategy
• Develop and maintain forecast reporting and provide regular, accurate updates to leadership
• Communicate market and product information to the business leadership team

Sales Director

Business Development Rep

• Showcase Planar’s visual display technology solutions to the design community
• Increase company market share and revenue from projects involving professional AV consultants and architects
• Report to the General Manager - CAD Group
• Work with senior-level customers and internal teams to understand AV consultant needs and preferences
• Develop and implement a strategic plan to generate sales from AV consultant-designed projects
• Identify new growth opportunities related to Planar’s product portfolio
• Establish and maintain relationships with AV consultants and architects
• Develop partnerships and executive relationships to exchange business ideas and sales opportunities
• Identify, qualify, and quantify business opportunities through industry consultants and architects
• Collaborate with Operations, Research & Development, Marketing, and Sales teams to ensure superior service delivery and enablement plans
• Foster a culture of high performance, accountability, adaptability, continuous improvement, and innovation
• Review new business initiatives, programs, and operations to ensure performance standards
• Communicate with internal and external stakeholders
• Represent Planar externally with customers and participate in industry associations, trade groups, and vendor-organized events
• Monitor current and anticipate future trends affecting Planar’s products and services
• Ensure customer satisfaction through selling, fulfillment, and ongoing relationship management with major AV consulting firms

Applications Engineer

Sales Director

Business Development Manager – AV Consultants, Architects