Sales Director

Planar

. Refine and execute sales strategy to meet business goals in the Western territory .

Posted 9/29/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in technology sales leadership, particularly in proAV sales, with a strong focus on developing sales strategies, managing teams, and utilizing market intelligence for pricing and forecasting. Proficient in leveraging tools like Salesforce.com and Microsoft Office to drive results in a dynamic environment.

Highest-signal resume keywords

Technology Sales LeadershipProAV Sales ExperienceSalesforce.com ProficiencyEffective Communication SkillsMarket Intelligence Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy DevelopmentForecast ReportingSales Performance EvaluationAccount ManagementProduct KnowledgePricing DecisionsSales Tools DevelopmentBusiness Strategy ExecutionSales ForecastingProAV Product Sales

Soft Skills

Oral CommunicationWritten CommunicationPresentation SkillsTeam DevelopmentInterpersonal Skills

Tools & Technologies

Microsoft OfficeSalesforce.comSkypeSocial MediaTelepresence

Industry Keywords

LED DisplaysLCD DisplaysFlat PanelsChannel MarketingReseller ManagementSales TrainingMarket FeedbackChannel Revenue GrowthTradeshowsSales Calls

Tech Stack

Tools & technologies

SFDC

About the role

Key responsibilities & impact

Refine and execute sales strategy to meet business goals in the Western territory
Develop account managers and applications engineers in sales skills, business acumen, and product knowledge
Establish performance measures and evaluate assigned sales account managers, regional technical sales roles, channel partners, manufacturers’ representatives, and programs
Contribute to pricing decisions using market intelligence, competitive information, and market, customer, and partner feedback
Identify, recruit, attain, and manage resellers and industry thought leaders in the territory
Participate in joint sales calls, promote marketing programs, conduct trainings and product demonstrations, participate in tradeshows, and model effective sales behaviors
Contribute to channel marketing programs and develop sales tools that grow channel revenue
Analyze, refine, and execute business strategies
Develop, execute, and maintain a regional showroom strategy
Develop and maintain forecast reporting and provide regular, accurate updates to leadership
Communicate market and product information to the business leadership team

Requirements

What you’ll need

Bachelor’s degree in business or related field or equivalent experience preferred
Minimum of five years of technology sales leadership experience, including at least 3 years of proAV experience required
Prior sales experience with LED and LCD displays and large flat panels preferred
Prior experience in proAV sales through the integration channel preferred
Demonstrated success selling and forecasting sales in the territory required
Effective oral, written, and presentation skills required
Proficiency in Microsoft Office applications required
Preference for prior experience using Salesforce.com
Preference for experience with contemporary productivity and communication tools, such as Skype, social media, and telepresence
Ability to deliver results in a fast-paced, dynamic environment required
Role located in the Western US
Ability to safely and successfully perform essential job functions consistent with ADA, FMLA, and other federal, state, and local standards, including qualitative and/or quantitative productivity standards
Ability to maintain regular, punctual attendance consistent with applicable standards
Physical ability to use computer hardware/software
Ability to lift up to 30 lbs.; tolerate long hours on a computer keyboard and prolonged periods of standing and/or walking
Travel required 60–80%

Benefits

Comp & perks

All benefits start on first day of employment
75% employer-paid medical for employee; family coverage included
100% employer-paid dental and vision for employee and dependents
100% employer-paid long-term disability, short-term disability, and life insurance
401(k) match: employees contributing 5% receive a 4% match; 100% vested immediately
10 paid holidays
Starting at 15 days paid PTO annually, inclusive of sick and vacation time
Employee Assistance Program (EAP)
Flexible Spending Account (FSA)