Senior Field Marketing Manager – Civil Government, Commercial

Planet

. Lead end-to-end strategic planning, project management, and execution of the North American event calendar .

Posted 11/2/2026full-timeRemote • United StatesSenior💰 $112,900 - $141,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in strategic planning and execution of multi-channel marketing events, with a strong focus on budget management, vendor negotiation, and performance tracking. Proven ability to collaborate with cross-functional teams to drive lead generation and enhance event effectiveness.

Highest-signal resume keywords

Event ManagementField MarketingBudget ManagementCRM ProficiencyLead Generation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Project ManagementEvent ProductionContract NegotiationKPI TrackingMulti-Channel Campaign Execution

Soft Skills

CollaborationStrategic ThinkingCommunication

Tools & Technologies

SalesforceMarketing Automation Platforms

Industry Keywords

Trade ShowsCorporate EventsCivil GovernmentDemand Generation

About the role

Key responsibilities & impact

Lead end-to-end strategic planning, project management, and execution of the North American event calendar
Curate national trade shows, regional field activations, proprietary roadshows, executive dinners, and partner activations
Direct venue sourcing, contract negotiations, booth design, audio/visual production, catering, and onsite logistics
Execute integrated, multi-channel email, digital, and direct-mail campaigns to drive event attendance
Collaborate with product marketing, creative, and digital marketing teams on localized messaging, content, and campaign assets
Partner with North America Sales Leadership, Account Executives, and Sales Development teams on enablement materials and target account lists
Drive post-event lead qualification, transition, and sales-pipeline tracking
Establish and track KPIs including cost-per-lead, pipeline generated, accelerated opportunities, and ROI
Deliver post-mortem analysis to leadership for strategic investment and budget decisions
Manage the North America event budget, vendors, contracts, and external agency networks

Requirements

What you’ll need

6+ years of relevant work experience in field marketing, event management, or demand generation
Bachelor’s degree or equivalent practical experience
Experience planning and executing complex, multi-channel field activations, trade shows, and corporate events
Proficiency with CRM and marketing automation platforms such as Salesforce
Ability to manage event production budgets, negotiate vendor contracts, and track ROI performance metrics
Ability to travel regionally within North America as required for event execution
Experience managing event programs targeting Civil Government (CivGov) or enterprise commercial sectors
Experience collaborating directly with cross-functional sales development and field sales teams on pre- and post-event lead generation

Benefits

Comp & perks

Comprehensive Medical, Dental, and Vision plans
Health Savings Account (HSA) with a company contribution
Generous Paid Time Off in addition to holidays and company-wide days off
16 Weeks of Paid Parental Leave
Wellness Program and Employee Assistance Program (EAP)
Home Office Reimbursement
Monthly Phone and Internet Reimbursement
Tuition Reimbursement and access to LinkedIn Learning
Equity
Commuter Benefits (if local to an office)
Volunteering Paid Time Off
Discretionary short-term and long-term incentives (bonus and equity) may be available