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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in visual design principles, including composition, color theory, typography, and layout, while leading creative direction and managing design teams to deliver high-quality digital marketing and ecommerce solutions.
Highest-signal resume keywords
Art DirectionAdobe Creative SuiteDigital MarketingProject ManagementCreative Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Graphic DesignVisual CommunicationsBrandingDesign PrinciplesA/B TestingEcommerce DesignPhotographyVideo ProductionCreative Concept DevelopmentTemplate Design
Soft Skills
Organizational SkillsCommunication SkillsCreative ThinkingMentoringCollaboration
Tools & Technologies
PhotoshopIllustratorAI Ad Producing Platform
Certifications & Qualifications
Bachelor’s Degree in Graphic Design
Industry Keywords
Digital AdvertisingCustomer EngagementPerformance MetricsEmerging TrendsCreative Direction
About the role
Key responsibilities & impact- Lead the creative vision and visual identity for Personal Creations (US/UK), Gifts.com, Amazon brands, and Etsy storefronts
- Establish, evolve, and maintain brand standards while providing creative direction to internal and external partners
- Oversee digital assets including email campaigns, social media, digital advertising, Amazon content, product imagery, video, and ecommerce experiences
- Develop seasonal creative strategies, promotional campaigns, and content calendars with Marketing and Merchandising
- Direct photography and video concepts with production partners
- Monitor customer insights, performance metrics, and industry trends to optimize creative performance and customer engagement
- Develop creative templates, design systems, and reusable assets
- Collaborate with the Creative Director on new concepts and creative initiatives
- Design and oversee creative for websites, landing pages, email, social media, digital advertising, and ecommerce
- Execute A/B tests and user experience enhancements based on insights and performance metrics
- Create concepts for campaigns, product launches, photography, video, and emerging channels
- Provide hands-on design support for priority and high-visibility projects
- Leverage the company’s proprietary AI ad producing platform
- Lead, mentor, and direct the design team
- Prioritize and assign creative work based on priorities, timelines, and capacity
- Partner with Project Management, Marketing, and Merchandising to deliver projects on time
- Review and approve creative work and provide feedback
- Communicate priorities, processes, and project status across teams
Requirements
What you’ll need- Bachelor’s degree in graphic design, Visual Communications, or a related field, or equivalent combination of education and experience
- 3+ years of professional experience as an Art Director or in a senior graphic design or creative leadership role
- Strong portfolio demonstrating exceptional design, branding, and art direction across digital marketing and ecommerce channels
- Expertise in visual design principles, including composition, color theory, typography, and layout
- Advanced proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator, with knowledge of production and print processes
- Proven ability to develop original creative concepts from ideation through final execution
- Experience leading, mentoring, and providing creative direction to designers while maintaining high quality standards
- Strong organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment
- Self-motivated and able to work independently while collaborating effectively with cross-functional teams and stakeholders
- Excellent written and verbal communication skills with the ability to present creative ideas and provide constructive feedback
- Creative thinker with a passion for design, branding, emerging trends, and delivering engaging customer experiences
- Detail-oriented with a commitment to producing polished, high-quality creative work
Benefits
Comp & perks- Health, Dental, and Vision Insurance
- Life Insurance
- 401(k) with matching
- Pet Insurance
- Mental Health Benefits
- Comprehensive Time Off Program, including Vacation, Sick Days, Paid Holidays, and Floating Holidays
- Employee Product Discounts