PlanetArt

Performance Marketing

• Lead the conceptualization and execution of high-impact digital ad creatives across Facebook, Instagram, and other platforms
• Establish and maintain creative guidelines aligned with brand identity and performance goals
• Leverage the company’s proprietary AI ad producing platform for campaign development
• Review and approve all ad creative before publication
• Develop a consistent visual language to strengthen brand recognition and drive conversions
• Analyze creative performance data to identify patterns and improvement opportunities
• A/B test images, videos, copy, and CTAs
• Collaborate with performance marketing to optimize creative based on ROAS metrics
• Develop creative for specific funnel stages and customer pain points
• Translate business objectives and customer insights into creative strategies
• Stay current on platform-specific best practices and creative formats
• Develop content calendars aligned with seasonal trends and promotional campaigns
• Lead two Art Directors and, ultimately, the Creative Strategist
• Manage external creative and media agencies
• Work with product teams to understand website and app features and select offers to promote
• Collaborate with copywriters, designers, media buyers, data analysts, and broader marketing teams
• Provide creative briefs and feedback to internal and external creative teams
• Establish KPIs including CTR, engagement rate, and conversion rate
• Present creative insights and recommendations to leadership
• Create reporting dashboards showcasing creative impact
• Quantify ROI of creative optimizations

Content Director – Paid Social Advertising

Art Director

• Lead the creative vision and visual identity for Personal Creations (US/UK), Gifts.com, Amazon brands, and Etsy storefronts
• Establish, evolve, and maintain brand standards while providing creative direction to internal and external partners
• Oversee digital assets including email campaigns, social media, digital advertising, Amazon content, product imagery, video, and ecommerce experiences
• Develop seasonal creative strategies, promotional campaigns, and content calendars with Marketing and Merchandising
• Direct photography and video concepts with production partners
• Monitor customer insights, performance metrics, and industry trends to optimize creative performance and customer engagement
• Develop creative templates, design systems, and reusable assets
• Collaborate with the Creative Director on new concepts and creative initiatives
• Design and oversee creative for websites, landing pages, email, social media, digital advertising, and ecommerce
• Execute A/B tests and user experience enhancements based on insights and performance metrics
• Create concepts for campaigns, product launches, photography, video, and emerging channels
• Provide hands-on design support for priority and high-visibility projects
• Leverage the company’s proprietary AI ad producing platform
• Lead, mentor, and direct the design team
• Prioritize and assign creative work based on priorities, timelines, and capacity
• Partner with Project Management, Marketing, and Merchandising to deliver projects on time
• Review and approve creative work and provide feedback
• Communicate priorities, processes, and project status across teams

Product Manager

• Plan and execute mobile development projects
• Define project scope, objectives, and requirements
• Collaborate with Project Managers and mobile QA testers
• Use SQL, Google Analytics (GA/GA4), Amplitude, and data visualization tools to monitor website performance and user behavior
• Leverage AI to improve internal efficiencies, develop prototypes, execute the roadmap, and analyze data
• Create and maintain project timelines and own release dates
• Monitor project progress and communicate risks or delays
• Collaborate with Marketing, Creative, Content, development, and QA teams
• Ensure thorough mobile application testing
• Identify, document, and prioritize defect resolution
• Maintain project documentation in Confluence
• Resolve project-related issues with development and QA teams
• Monitor app performance, analytics, and revenue; act as app business owner
• Own the end-to-end customer experience from discovery through purchase, fulfillment, and delivery

Content Director – Paid Social Advertising

Art Director

Product Manager – Mobile