Content Director – Paid Social Advertising

PlanetArt

. Lead the conceptualization and execution of high-impact digital ad creatives across Facebook, Instagram, and other platforms .

Posted 10/2/2026full-timeCalabasas • California • United StatesLead💰 $170,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing creative development with a strong focus on performance-driven campaigns across social media platforms. Proficient in leveraging data insights to optimize creative strategies and enhance brand recognition while managing cross-functional teams effectively.

Highest-signal resume keywords

Digital Marketing Creative DevelopmentPerformance Marketing PrinciplesAdobe Creative Suite ProficiencyA/B Testing MethodologiesE-Commerce Conversion Funnels

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Creative Strategy DevelopmentVisual DesignData AnalysisCreative OptimizationCampaign Performance MetricsCustomer Journey MappingVideo EditingCreative DirectionContent Calendar DevelopmentTrend Analysis

Soft Skills

Strong Communication SkillsCollaborationCreative Vision ArticulationLeadershipData-Driven Decision Making

Tools & Technologies

FigmaCanvaMarketing Analytics PlatformsReporting DashboardsAI Ad Producing Platform

Industry Keywords

Paid Social ChannelsBrand IdentityCreative GuidelinesDirect Response MarketingConsumer Psychology

About the role

Key responsibilities & impact

Lead the conceptualization and execution of high-impact digital ad creatives across Facebook, Instagram, and other platforms
Establish and maintain creative guidelines aligned with brand identity and performance goals
Leverage the company’s proprietary AI ad producing platform for campaign development
Review and approve all ad creative before publication
Develop a consistent visual language to strengthen brand recognition and drive conversions
Analyze creative performance data to identify patterns and improvement opportunities
A/B test images, videos, copy, and CTAs
Collaborate with performance marketing to optimize creative based on ROAS metrics
Develop creative for specific funnel stages and customer pain points
Translate business objectives and customer insights into creative strategies
Stay current on platform-specific best practices and creative formats
Develop content calendars aligned with seasonal trends and promotional campaigns
Lead two Art Directors and, ultimately, the Creative Strategist
Manage external creative and media agencies
Work with product teams to understand website and app features and select offers to promote
Collaborate with copywriters, designers, media buyers, data analysts, and broader marketing teams
Provide creative briefs and feedback to internal and external creative teams
Establish KPIs including CTR, engagement rate, and conversion rate
Present creative insights and recommendations to leadership
Create reporting dashboards showcasing creative impact
Quantify ROI of creative optimizations

Requirements

What you’ll need

5+ years in digital marketing creative development, with significant focus on paid social channels (Facebook, Instagram)
Proven track record optimizing e-commerce ad creative for conversion metrics (ROAS, CPA, CENTER)
Experience leading creative development for multiple product categories or campaigns simultaneously
Portfolio demonstrating successful performance-driven creative campaigns with measurable results
Background in visual design or art direction with a strong aesthetic sensibility
Proficiency with Adobe Creative Suite, Figma, and Canva
Understanding of digital ad specifications and best practices across platforms
Knowledge of A/B testing methodologies and creative optimization
Familiarity with marketing analytics platforms and performance data interpretation
Basic video editing capabilities or experience directing video content
Deep understanding of direct response and performance marketing principles
Experience with e-commerce conversion funnels and customer journey mapping
Knowledge of consumer psychology and visual persuasion techniques
Ability to translate data insights into creative direction
Understanding of platform-specific creative requirements and best practices
Experience providing clear creative direction to designers and content creators
Strong communication skills to articulate creative vision to stakeholders
Interest in managing a high-throughput production environment
Ability to balance creative integrity with performance requirements
Experience collaborating with cross-functional teams (paid media, analytics, brand)
Skill in managing creative resources efficiently to meet campaign deadlines
Data-driven decision-making approach to creative development
Ability to identify trends and patterns in creative performance
Forward-thinking vision for evolving creative strategy based on results
Understanding of competitive landscape and differentiation strategies
Ability to connect creative decisions to business outcomes
Candidates must be local to or willing to relocate to the Calabasas area
Occasional travel may be required

Benefits

Comp & perks

Bonus
Health, Dental, and Vision Insurance
Life Insurance
401(k) with matching
Pet Insurance
Mental Health Benefits
Comprehensive Time Off Program, including Vacation, Sick Days, Paid Holidays, and Floating Holidays
Employee Product Discounts
Hybrid work arrangement with two remote days per week