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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing paid search marketing campaigns, with a strong focus on optimizing Google Ads and Microsoft Ads to maximize ROI. Proficient in data analysis and collaboration with cross-functional teams to enhance marketing strategies.
Highest-signal resume keywords
Google Ads ManagementMicrosoft Ads ManagementData AnalysisCampaign OptimizationCustomer Acquisition
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Search MarketingCampaign ManagementReturn on Ad SpendLanding Page OptimizationSales Funnel Optimization
Soft Skills
Analytical SkillsCommunication SkillsTeamwork Skills
Tools & Technologies
Google AdsMicrosoft AdsZoomSlack
Industry Keywords
Search Engine MarketingMarketing StrategyBudget ManagementTrend Analysis
About the role
Key responsibilities & impact- Take ownership of paid search results for a selection of PlanetArt businesses
- Optimize and grow campaigns on Google Ads and Microsoft Ads to grow revenue and maximize Return on Ad Spend
- Initiate and execute tests
- Collect and analyze data and identify trends and insights to achieve maximum ROI
- Manage campaign expenses and stay on budget
- Optimize landing pages and the sales funnel
- Work closely with PlanetArt’s dedicated Google account team
- Try new Google Betas and stay at the cutting edge of Search Engine Marketing
Requirements
What you’ll need- 5+ years of experience managing paid search marketing campaigns
- Strong Google Ads and Microsoft Ads skills
- Excellent understanding of marketing & customer acquisition
- Strong analytical skills
- Excellent communication & teamwork skills
- Bachelor’s Degree
- Candidates must be local to or willing to relocate to the Pleasanton area
- Regular, continuous use of a computer
- Regular sitting and standing
- Ability to interact with team members in person, by phone, Zoom, Slack, or email
Benefits
Comp & perks- Health, Dental, and Vision Insurance
- Life Insurance
- 401(k) with matching
- Pet Insurance
- Mental Health Benefits
- Comprehensive Time Off Program, including Vacation, Sick Days, Paid Holidays, and Floating Holidays
- Employee Product Discounts
- Occasional travel may be required
