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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing paid search marketing campaigns with a strong focus on Google Ads and Microsoft Ads, optimizing for revenue growth and Return on Ad Spend. Proficient in data analysis to identify trends and insights that drive campaign performance.
Highest-signal resume keywords
Google Ads ManagementMicrosoft Ads ManagementData AnalysisCampaign OptimizationCustomer Acquisition
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Search MarketingCampaign ManagementReturn on Ad SpendLanding Page OptimizationSales Funnel Optimization
Soft Skills
Analytical SkillsCommunication SkillsTeamwork Skills
Tools & Technologies
Google AdsMicrosoft AdsZoomSlack
Industry Keywords
Search Engine MarketingMarketingCustomer Acquisition
About the role
Key responsibilities & impact- Take ownership for the paid search results of a selection of PlanetArt businesses
- Optimize and grow campaigns on Google Ads and Microsoft Ads, growing revenue and maximizing Return on Ad Spend
- Initiate and execute tests; collect and analyze data; identify trends and insights to achieve maximum ROI
- Manage campaign expenses and stay on budget
- Optimize landing pages and the sales funnel
- Work closely with the dedicated Google account team and try new Google Betas, staying at the cutting edge of Search Engine Marketing
Requirements
What you’ll need- 5+ years of experience managing paid search marketing campaigns
- Strong Google Ads and Microsoft Ads skills
- Excellent understanding of marketing & customer acquisition
- Strong analytical skills
- Excellent communication & teamwork skills
- Bachelor’s Degree
- Work is performed in an office environment with low to moderate noise levels
- Position requires regular, continuous use of a computer
- Position requires regular sitting and standing
- Position requires regular interaction with team members in-person, by phone, Zoom, Slack, or email
- May require occasional travel
- Employees are expected to be in the office three days per week, with the option of working remotely two days
Benefits
Comp & perks- Health, Dental, and Vision Insurance
- Life Insurance
- 401(k) with matching
- Pet Insurance
- Mental Health Benefits
- Comprehensive Time Off Program, including Vacation, Sick Days, Paid Holidays, and Floating Holidays
- Employee Product Discounts
