Field Marketing Specialist

Plasmidsaurus

. Plan and execute the tradeshow calendar of major scientific conferences and society meetings .

Posted 10/13/2026full-timeSouth San Francisco • California • United StatesMid-LevelSenior💰 $100,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in event marketing and logistics management, with a strong focus on coordinating trade shows, conferences, and account-based events. Proficient in budget tracking, vendor management, and lead capture processes using Salesforce and HubSpot.

Highest-signal resume keywords

Event MarketingBudget TrackingLead Capture Using SalesforceEnd-to-End Event LogisticsBooth Design and Setup

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event LogisticsLead ScoringVendor ManagementBudget ManagementBooth DesignRoadshow PlanningSalesforceHubSpotGoogle WorkspaceTrade Show Coordination

Soft Skills

Team LeadershipCommunicationProject ManagementCollaborationProblem Solving

Tools & Technologies

SalesforceHubSpotGoogle WorkspacePoplLuma

Industry Keywords

Field MarketingEvent MarketingLife ScienceGenomicsBiotechConference CoordinationTrade ShowUser MeetingsRegional Sales EventsStartup Experience

About the role

Key responsibilities & impact

Plan and execute the tradeshow calendar of major scientific conferences and society meetings
Design and build booths from layout through on-site setup
Own booth logistics, shipping, signage, staffing schedules, and lead capture across various booth formats
Brief and direct booth teams of about 10 on messaging, demos, and goals
Coordinate show organizers, general contractors, AV, and catering directly, on time and on budget
Serve as event project manager across Marketing, Sales, Product, R&D, and leadership
Develop, plan, and execute sales account-based events, roadshows, and regional user meetings
Design and build a North American roadshow program from scratch
Coordinate event logistics from venue sourcing through teardown
Align events with Sales account priorities and pipeline goals; own lead handoff and follow-up
Build multi-channel outreach and promotional plans for events
Work with the social media team on event content
Own budgets, vendor and venue coordination, contracts, timelines, and shipping
Track leads, cost per lead, and attendee feedback to improve future events
Maintain the field marketing calendar and budget tracker, flagging risks early
Work with Brand and Design on booths, signage, and collateral
Travel to events to lead setup, staffing, and teardown
Run a major conference independently within the first year

Requirements

What you’ll need

3–5 years in field marketing, event marketing, or trade show and conference coordination
Startup or scale-up experience strongly preferred; life science, genomics, or biotech background a plus
Conference booth experience end to end preferred; retail pop-ups or brand activations also count
Experience with field programs beyond the show floor, such as roadshows, user meetings, and regional sales events, a plus
End-to-end event logistics, including shipping, show-site services, general contractors, AV, catering, and venue sourcing
Budget tracking and vendor management, including contracts
Lead capture, scoring, and handoff with Sales using Salesforce and HubSpot; Popl and Luma a plus
Run-of-show, staffing schedules, and booth-team briefings
Proficiency in Google Workspace
Comfortable with hands-on booth builds with no install crew, including lifting 15+ lb boxes
Experience working with large teams and senior leadership
Ability to work three days a week in the office in South San Francisco
Ability to travel to events, including evenings and weekends around show dates
Legally authorized to work in the United States

Benefits

Comp & perks

Equity offered
Inclusive environment
Interview accommodations available
Equal opportunity employment