Brand Marketing Lead

Pleo

. Own the brand marketing strategy across six European markets .

Posted 10/23/2026full-timeLondon • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated brand marketing strategies across multiple European markets, with a strong focus on measuring brand impact and driving business growth. Proficient in stakeholder management and navigating fast-paced environments while localizing marketing efforts effectively.

Highest-signal resume keywords

10+ Years In Brand MarketingIntegrated Brand Campaign ManagementStakeholder Management SkillsStrategic Thinking And ExecutionUnderstanding Of Brand And Pipeline Connection

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand Marketing StrategyIntegrated Campaign ExecutionBrand Measurement MetricsCustomer Journey MappingMarket Opportunity Identification

Soft Skills

LeadershipComfort With AmbiguityStrategic Execution Mindset

Tools & Technologies

Digital ChannelsContent MarketingPR

Industry Keywords

FintechBrand StandardsMulti-Channel CampaignsEuropean Markets

About the role

Key responsibilities & impact

Own the brand marketing strategy across six European markets
Build and execute integrated brand campaigns from concept through reporting
Create branded content for finance leaders
Manage the funnel across awareness, consideration and conversion
Own the marketing budget and agency relationships
Measure brand lift, earned media, consideration, pipeline and revenue impact
Establish category-defining brand standards in fintech
Map customer journeys across SMB, mid-market and enterprise segments
Develop a comprehensive European brand roadmap
Collaborate with Brand Experience and Strategy, Brand Intelligence, PR, content marketing, digital channels, PMM, MOPS, CX and sales
Report to the Director of Integrated Marketing in a hands-on individual-contributor role

Requirements

What you’ll need

10+ years in brand marketing
Portfolio demonstrating leadership of campaigns from strategy through execution, ideally integrated and multi-channel
Strong stakeholder management skills
Strategic thinking and execution mindset
Comfort with ambiguity and a fast-paced environment
Understanding of how brand and pipeline connect and how brand campaigns drive business growth
Ability to identify category dynamics and market opportunities
Strong understanding of when and how to localise concepts, messaging and go-to-market campaigns across different markets
Fluency in one or more European markets is a bonus, not required
Must be physically based in the chosen country with a valid right to work
English-language application required

Benefits

Comp & perks

Your own Pleo card (no more out-of-pocket spending!)
Catered meals or a lunch allowance for work days, depending on local office
Comprehensive private healthcare, with coverage options including Vitality, Alan or Médis depending on location
25 days of annual leave plus public holidays
Hybrid and fully remote working options
Free mental health and well-being support through MyndUp
Paid parental leave