Marketing Operations Manager

Pleo

. Build and refine campaign workflows, request intake, approval processes, team governance, MQL-to-MQA routing logic, and SDR/BDR handoff processes .

Posted 10/22/2026full-timeRemote • United Kingdom, Germany, Portugal, SpainMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and refining marketing campaign workflows, account scoring models, and AI adoption processes. Proficient in managing HubSpot workflows and collaborating across teams to enhance marketing operations and data reliability.

Highest-signal resume keywords

HubSpot Workflow DesignAccount-Based Marketing (ABM) ProcessesMulti-Touch Attribution ModelingLifecycle Marketing OperationsData Quality Validation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Workflow DesignAccount Scoring ModelsMQL-to-MQA Routing LogicAttribution ReportingData Flow Diagnosis

Soft Skills

CollaborationUpskilling TeammatesStakeholder Engagement

Tools & Technologies

HubSpotAccount Intelligence ToolsMarketing Automation Platforms

Industry Keywords

Mid-MarketEnterpriseMarketing OperationsSales OperationsRevOps

About the role

Key responsibilities & impact

Build and refine campaign workflows, request intake, approval processes, team governance, MQL-to-MQA routing logic, and SDR/BDR handoff processes
Design account scoring models for Mid-Market and Enterprise
Maintain executive dashboards and integrate intent, firmographic, and behavioral signals into segmentation
Manage account assignment logic
Build AI adoption processes, governance, and enablement across Marketing Operations
Manage HubSpot workflows, automations, and integrations
Coordinate with BAT and Engineering on technology stack builds, QA standards, and enterprise tooling requirements
Upskill Marketing and Marketing Operations teammates through standards, QA checklists, guides, templates, and onboarding resources
Lead account segmentation launch to power SDR assignments and Mid-Market/Enterprise routing
Improve attribution, reporting, and lifecycle data reliability
Collaborate with Marketing Operations, RevOps, Sales Ops, Data, BAT, CX Ops, and Engineering teams

Requirements

What you’ll need

Solid understanding of designing HubSpot workflows, routing logic, and automation, including platform limitations and when to extend outside HubSpot
Track record of building ABM operational processes, MQL-to-MQA scoring rules, multi-stakeholder buying committee motions, and AI/automation adoption
Ability to collaborate with Sales Ops on account strategy, territory strategy, handoff logic, and rep productivity
Experience building auditable specifications, validating data quality, and diagnosing root causes in data flows
Experience with multi-touch attribution modeling
Experience with lifecycle marketing operations, including nurture flows, recycling, and engagement scoring
Experience with ABM platforms and account intelligence tools
Experience supporting a company’s move upmarket to Mid-Market/Enterprise and building scalable GTM operations
Valid right to work in the chosen country; visa sponsorship is not available
Application must be submitted in English

Benefits

Comp & perks

Your own Pleo card
Catered meals or lunch allowance for work days
Comprehensive private healthcare (coverage options may include Vitality, Alan or Médis)
25 days of annual leave plus public holidays
Hybrid and fully remote working options
Free mental health and well-being support through MyndUp
Paid parental leave