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Pliant

Website Product Manager

Pliant

. Own the website strategy, roadmap, and prioritization across content, performance, and events .

Posted 10/28/2026full-timeBerlin • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in website strategy, technical SEO, and conversion optimization, with hands-on experience in Storyblok and HTML/CSS. Strong project management and collaboration skills are essential for coordinating cross-functional teams and driving website improvements.

Highest-signal resume keywords
Storyblok CMS ExperienceTechnical SEO KnowledgeHTML/CSS ProficiencyProject Management SkillsA/B Testing Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
HTMLCSSTechnical SEOConversion OptimizationA/B TestingStoryblokGTMGA4GitHubWebsite Quality Assurance
Soft Skills
Ownership MentalityClear CommunicationProactive Risk ManagementCollaborationPrioritization
Tools & Technologies
GTMGA4StoryblokGitHub
Industry Keywords
Website StrategyContent ManagementPerformance OptimizationUser Needs AssessmentData Layer Management

About the role

Key responsibilities & impact
  • Own the website strategy, roadmap, and prioritization across content, performance, and events
  • Conduct competitive reviews and develop the website vision
  • Review incoming requests and tickets, including rough technical feasibility
  • Build, update, and publish Storyblok components, pages, and templates
  • Execute basic HTML/CSS work
  • Set up and maintain technical SEO, including meta tags, structured data, sitemaps, and Core Web Vitals
  • Manage GTM/GA4 tags, triggers, variables, and conversion tracking
  • Apply conversion-aware funnel and landing-page best practices
  • Collaborate with Content, Design, Product Marketing, and Engineering on data layer, CI/CD, infrastructure-level SEO, and page performance
  • Own website improvements and testing across performance, content, conversion optimization, and A/B testing

Requirements

What you’ll need
  • Hands-on experience with Storyblok or a similar headless CMS, including building, updating, and publishing pages
  • Technical web literacy to troubleshoot simple issues and brief developers clearly
  • HTML/CSS knowledge is a strong plus
  • Familiarity with GitHub is a strong plus
  • Strong project management skills to coordinate content, design, and performance teams
  • Ability to prioritize website improvements based on user needs and business impact
  • Experience with analytics, conversion optimization, and A/B testing
  • Ability to own the overall testing framework/roadmap across teams
  • Working knowledge of technical SEO, accessibility, and website quality assurance
  • Demonstrated ownership mentality: commits to deadlines, proactively flags risks, and takes constructive feedback well
  • Comfortable scoping technical requests and communicating clearly with engineering on feasibility and timing
  • Role is based in Berlin, Germany
  • Applicants must be based in the UK or EU
  • Openness to coming to the Berlin HQ three times a week

Benefits

Comp & perks
  • Attractive remuneration
  • Choice of preferred OS: Windows or Mac
  • Flat hierarchy and transparent communication in a relaxed, professional atmosphere
  • Opportunity to develop your talent in a dynamic team with ambitious goals
  • Flexibility and possibility to work remotely
  • Monthly mobility benefit
  • Wellhub Membership
  • Pliant Card with monthly credit to explore the product and enjoy food with colleagues