Marketing Analyst, Mid-Level

. Execute Ploomes’ demand generation plan, focusing on the qualified lead (MQL) target .

Posted 9/26/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Key responsibilities & impact

Execute Ploomes’ demand generation plan, focusing on the qualified lead (MQL) target
Track the evolution of the Marketing funnel and maintain ongoing alignment with the pre-sales and sales teams
Analyze funnel and channel data and support the development of reports
Conduct A/B tests on landing pages, emails, offers, and channels to increase conversion
Explore new acquisition channels to improve funnel efficiency
Create and optimize email marketing and lead nurturing workflows
Support market education initiatives, events, and content production

What you’ll need

Experience with demand generation in B2B companies
Generalist profile with broad knowledge of digital channels
Proficiency with marketing automation tools
Experience with email marketing
Excellent writing and copywriting skills
Intermediate proficiency in Excel or Google Sheets
Analytical mindset and critical thinking to turn data into action
Creativity to propose new tests, channels, and approaches
Strong organizational and prioritization skills to manage multiple initiatives
Strong interpersonal skills and ability to negotiate with partner teams
Preferred: Knowledge of growth hacking and experimentation frameworks
Preferred: Experience working at SaaS companies
Preferred: Experience with acquisition and lead nurturing strategies via WhatsApp
Preferred: Understanding of the sales funnel and pre-sales and sales processes
Preferred: Hands-on experience with CRM systems
Preferred: Experience using artificial intelligence to optimize operations

Comp & perks