Marketing Coordinator – Demand Generation

. Plan and execute the demand generation strategy, with targets for MQLs, SQLs, and generated pipeline, focused on markets, customers, and partners .

Posted 9/26/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Tools & technologies

ERPSQL

Key responsibilities & impact

Plan and execute the demand generation strategy, with targets for MQLs, SQLs, and generated pipeline, focused on markets, customers, and partners
Manage inbound, SEO, content, email, events, webinars, and partnership channels
Plan integrated campaigns with the Content and Performance teams, defining objectives, audiences, and offers for each channel
Lead the team and manage vendors for the channels under your responsibility
Monitor the full funnel and each channel’s contribution, providing regular reports to leadership
Align with the Sales Development team on qualified lead criteria, SLAs, and lead quality
Maintain a regular testing cadence for offers, content, and landing pages
Partner with Product Marketing on launches and with Marketing Operations on measurement

What you’ll need

Solid experience in B2B demand generation, preferably in SaaS companies
Previous experience leading people or managing agencies
Strong knowledge of inbound marketing, content, and multichannel campaigns
Knowledge of paid media to plan integrated campaigns and analyze results
Budget management and proficiency in interpreting funnel metrics: CPL, CAC, conversion, pipeline, and ROI
Experience with marketing automation, CRM, GA4, and dashboards (Looker Studio, Power BI, or similar)
Results-oriented, with a strong sense of ownership of targets
Data-driven decision-making
Leadership focused on developing people, providing clear feedback, and building strong partnerships with Sales
ABM: experience with account-based marketing strategies
Experience with CRM, ERP, or solutions for sales teams
Knowledge of multichannel attribution models
Experience with proprietary events and partner programs
English or Spanish for campaigns outside Brazil (a plus)
Experience using artificial intelligence to optimize operations (a plus)

Comp & perks