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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in analytics leadership, measurement methodologies, and performance improvement across major retail channels, particularly Amazon and Walmart. Proficient in translating commercial questions into actionable data insights while mentoring and developing analytics teams.
Highest-signal resume keywords
Analytics LeadershipIncrementality TestingSQL Query WritingPower BIRetail Media Measurement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
AnalyticsMeasurement MethodologiesIncrementality TestsSQLPythonRMarketing Mix ModelingData InterpretationPerformance AnalysisDashboard Management
Soft Skills
Exceptional CommunicationMentoringCollaborationProblem-SolvingStakeholder Engagement
Tools & Technologies
Power BITableauLookerMicrosoft FabricDatabricksSnowflakeBigQueryWalmart ConnectThird-Party Attribution PlatformsBI Tools
Industry Keywords
RetailCPGE-CommerceAmazonWalmartDTCMedia MeasurementIncremental SalesCategory InsightsJoint Business Planning
Tech Stack
Tools & technologiesBigQueryPythonSnowflakeSQLTableau
About the role
Key responsibilities & impact- Own how the digital team measures, explains, and improves performance across Amazon, Walmart, Target, TikTok Shop, Costco, Sam's Club, Best Buy, and DTC
- Define KPI meanings, calculation methodologies, documentation, and organizational adherence
- Standardize fragmented retailer data into a single source of truth
- Own the metric dictionary and resolve dashboard discrepancies
- Define metrics, methodology, and reporting cadence for sales, share, media, content, and availability
- Connect retail media and social spend to downstream sell-through and incremental sales
- Design and interpret incrementality tests, geo/DMA holdouts, matched-market reads, dayparting and flighting analyses, content measurement, regression and causal impact analyses, share tracking, promotional lift, cannibalization, new-to-brand, and repeat-purchase analyses
- Deliver category and portfolio insights for quarterly business reviews and joint business planning
- Partner with data engineering to translate commercial questions into data requirements and business logic
- Manage, mentor, and develop the analytics team
- Support new business and renewals with analytics-led narratives
- Identify opportunities to productize analytics capabilities
Requirements
What you’ll need- 8+ years in analytics, with 3+ years leading people, in retail, CPG, e-commerce, or an agency/consultancy serving them
- Deep, hands-on Amazon experience across both 1P and 3P models
- Demonstrated ownership of measurement for at least two major retail channels, one of which is Amazon or Walmart
- Track record designing and interpreting incrementality tests and reading geographic/DMA-level performance
- Comfortable writing your own SQL queries and building your own views in a BI tool
- Power BI preferred; Tableau or Looker acceptable
- Ability to explain uncertainty honestly to a non-technical audience
- Exceptional written and verbal communication; ability to hold a room with a CMO and a category buyer
- Experience with MMM, marketing mix or media measurement vendors, and third-party attribution platforms
- Walmart Connect media measurement and Walmart Marketplace experience
- Familiarity with Microsoft Fabric, Databricks, Snowflake, or BigQuery
- Python or R for analysis
- Experience building or evaluating AI/LLM-assisted analytics and reporting workflows
Benefits
Comp & perks- Competitive salary and bonus eligibility
- Comprehensive benefits package
- 401K + Company match
- Unlimited PTO
- Hybrid or Remote Work Environment
- A high ownership, high performance, high collaboration culture
- The opportunity to work with leading consumer brands and shape the future of commerce