Director, Growth & Digital Marketing

Pluralsight

. Direct the digital engine supporting new-logo acquisition and customer expansion .

Posted 10/1/2026full-timeDallas • Texas • United StatesLead💰 $148,200 - $195,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B demand generation and digital marketing, with a strong focus on managing substantial digital budgets and developing integrated multi-channel strategies. Proven ability to lead teams, optimize performance, and drive measurable business impact through effective campaign execution and stakeholder communication.

Highest-signal resume keywords

B2B Demand GenerationDigital Marketing Budget ManagementTeam Leadership and DevelopmentMulti-Channel Strategy DevelopmentLifecycle Program Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Media Budget ManagementMulti-Touch AttributionCampaign Playbook DevelopmentPerformance MeasurementPipeline Contribution AnalysisABM Strategy SupportResults-Driven Media Agency ManagementFinancial ForecastingDigital Campaign ExecutionCustomer Relationship Management (CRM)

Soft Skills

Exceptional Communication SkillsStakeholder EngagementTeam BuildingAdaptability to AmbiguityStrategic Thinking

Industry Keywords

B2B SaaS MarketingMid-Market and Enterprise BuyersPaid SearchPaid SocialProgrammatic AdvertisingLifecycle NurtureCustomer SuccessRevenue MarketingDigital Campaign ReportingPerformance Data Analysis

About the role

Key responsibilities & impact

Direct the digital engine supporting new-logo acquisition and customer expansion
Manage a 7-figure digital marketing budget and drive marketing-sourced pipeline across mid-market and enterprise segments globally
Translate cross-functional briefs into demand generation plans, traffic strategies, and budget recommendations
Manage paid, email, and digital execution for global campaigns and report results to campaign owners
Build repeatable playbooks, templates, and intake processes
Advise campaign owners using performance data
Partner with Revenue Marketing, Portfolio Marketing, Field, Events, Sales, and Customer Success on launches, strategic accounts, ABM, acquisition, and expansion programs
Develop integrated multi-channel strategies from awareness through closed-won ARR
Own always-on paid search, paid social, lifecycle nurture, acquisition, retention, and expansion programs
Allocate digital budget based on pipeline and bookings and optimize new programs, channels, and creative
Direct the media agency, manage scope and priorities, and conduct quarterly business reviews
Build scalable digital and ABM playbooks across segments, regions, accounts, and solution campaigns
Track full-funnel performance through closed-won ARR and perform pipeline post-mortems
Manage financial forecasting, pacing, and reconciliation with Finance
Lead, coach, and develop a team spanning paid media, lifecycle, and digital campaign execution
Improve the growth operating model, including intake, prioritization, measurement, agency workflows, and decision rights
Report to the VP, Revenue Marketing

Requirements

What you’ll need

10+ years in B2B demand generation, growth, or digital marketing
6+ years leading and developing teams, including experienced marketers and people managers
Proven experience managing 7-figure digital media budgets across search, social, programmatic, partners, and video
Demonstrated ability to measure digital pipeline contribution in CRM beyond platform reporting, using multi-touch attribution or incrementality testing
Experience managing and scaling a results-driven media agency relationship
Experience building repeatable campaign playbooks and intake processes
Experience owning or materially influencing lifecycle programs across acquisition, nurture, retention, and expansion
Experience supporting ABM and strategic-account motions with Sales and Revenue Marketing
Track record marketing B2B SaaS to mid-market and enterprise buyers
Experience reaching technology leaders such as CTO, CIO, and VP of Engineering is a strong plus
Exceptional communication skills for articulating performance, tradeoffs, and strategy to stakeholders and executive leadership
Ability to build or evolve teams and operating models amid ambiguity, shifting priorities, and high expectations for measurable business impact

Benefits

Comp & perks

Competitive compensation
Bonus eligibility
Comprehensive medical coverage
Unlimited PTO
Wellness reimbursement
Professional development funds
Blended environment supporting collaboration, flexibility, and connection across teams
Remote flexibility on Mondays and Fridays for employees within 45 miles of the Westlake/Dallas, TX office
Learning environment with opportunities to take on new challenges, expand skills, and grow with purpose