Pluralsight

Digital Marketing

• Direct the digital engine supporting new-logo acquisition and customer expansion
• Manage a 7-figure digital marketing budget and drive marketing-sourced pipeline across mid-market and enterprise segments globally
• Translate cross-functional briefs into demand generation plans, traffic strategies, and budget recommendations
• Manage paid, email, and digital execution for global campaigns and report results to campaign owners
• Build repeatable playbooks, templates, and intake processes
• Advise campaign owners using performance data
• Partner with Revenue Marketing, Portfolio Marketing, Field, Events, Sales, and Customer Success on launches, strategic accounts, ABM, acquisition, and expansion programs
• Develop integrated multi-channel strategies from awareness through closed-won ARR
• Own always-on paid search, paid social, lifecycle nurture, acquisition, retention, and expansion programs
• Allocate digital budget based on pipeline and bookings and optimize new programs, channels, and creative
• Direct the media agency, manage scope and priorities, and conduct quarterly business reviews
• Build scalable digital and ABM playbooks across segments, regions, accounts, and solution campaigns
• Track full-funnel performance through closed-won ARR and perform pipeline post-mortems
• Manage financial forecasting, pacing, and reconciliation with Finance
• Lead, coach, and develop a team spanning paid media, lifecycle, and digital campaign execution
• Improve the growth operating model, including intake, prioritization, measurement, agency workflows, and decision rights
• Report to the VP, Revenue Marketing

Director, Growth & Digital Marketing