CRM & Lifecycle Marketing Manager

PlusMinusOne

. Own and optimize lifecycle marketing across e-commerce websites and subscription-based mobile apps, focusing on engagement, retention, and revenue growth.

Posted 10/9/2026full-timeIstanbul • TurkeyJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Lifecycle Marketing, focusing on user engagement, retention, and revenue growth through data-driven strategies. Proficient in utilizing AI tools and A/B testing to optimize campaigns and improve customer segmentation.

Highest-signal resume keywords

Lifecycle MarketingCRM ExperienceA/B TestingCustomer SegmentationAI Tools Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingRetention MarketingGrowth MarketingFunnel AnalysisCohort AnalysisEmail CampaignsPush NotificationsIn-App MessagingBehavioral TriggersAutomated Journeys

Soft Skills

Strong Analytical SkillsProactive MindsetIndependent Work

Tools & Technologies

BrazeCustomer.ioInsiderKlaviyoOneSignal

Industry Keywords

E-CommerceSubscription-Based BusinessesConsumer Mobile AppsCampaign Performance MonitoringUser Behavior Analysis

About the role

Key responsibilities & impact

Own and optimize lifecycle marketing across e-commerce websites and subscription-based mobile apps, focusing on engagement, retention, and revenue growth.
Analyze user behavior, purchase history, and subscription activity to identify opportunities and build actionable customer segments.
Plan and execute seasonal promotions, special offers, and personalized campaigns across email, push notifications, and in-app messaging.
Improve lifecycle journeys, including onboarding, abandoned checkout, post-purchase engagement, cross-sell, churn prevention, reactivation, and win-back.
Leverage AI tools to accelerate campaign development, improve personalization, and identify optimization opportunities.
Design and run A/B tests across messaging, offers, targeting, and timing, measuring their impact on conversion, retention, and revenue.
Develop personalized messaging for different user segments and collaborate with Growth and Product teams on activation, trial-to-paid conversion, and subscription retention.
Monitor campaign performance and incremental impact, translating insights into measurable improvements in repeat purchases, retention, and LTV.

Requirements

What you’ll need

2+ years of hands-on experience in CRM, Lifecycle Marketing, Retention Marketing, or Growth Marketing, preferably in e-commerce, subscription-based businesses, or consumer mobile apps.
Strong analytical skills to identify growth opportunities through user behavior, funnel analysis, cohort analysis, and customer segmentation.
Proven experience planning, executing, and optimizing lifecycle campaigns across email, push notifications, and in-app messaging.
Ability to independently identify, prioritize, and execute lifecycle growth initiatives, taking ownership from strategy to execution and performance analysis.
Practical experience using AI tools to improve analysis, campaign planning, content creation, and marketing efficiency.
Hands-on experience with platforms such as Braze, Customer.io, Insider, Klaviyo, or OneSignal, including behavioral triggers and automated journeys.
Strong experimentation mindset, with experience running A/B tests and improving retention, conversion, repeat purchases, and LTV.
Strong English copywriting skills, a proactive mindset, and the ability to work independently in a fast-paced startup environment.

Benefits

Comp & perks

Opportunity to make an impact on millions of global users' life and the future of mobile
Chance to be a part of a passionate and driven team where everyone’s ideas are valued
A hybrid work environment with 3 days a week at the Kabataş Istanbul office
Extra 5 days of PM1 paid vacation from the first year, increasing with seniority
Performance-based bonus paid twice a year
Ability to own a stock option after the first year
Private health insurance package
Lunch and transportation allowance
Reimbursement package for any education, course, sports activities, hobbies, etc.
A Macbook, iPhone, magic mouse, magic keyboard, and any other hardware that you need to deliver your best work.