Territory Manager

PMA Canada

. Develop the PMA portfolio in Northern Alberta, including on- and off-premise outlets in the Greater Edmonton area and assigned rural communities .

Posted 10/6/2026full-timeEdmonton • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong Territory Management skills with a focus on Beverage Alcohol or CPG, effectively managing stakeholder relationships and achieving sales objectives. Proficient in utilizing Sales Force Automation tools and MS Excel for business performance management and reporting.

Highest-signal resume keywords

Territory Management ExperienceSales Force Automation ToolsProServe CertifiedBusiness Performance Management & ReportingEffective Relationship Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Territory ManagementSales Performance MetricsInventory ManagementJourney PlanningCommercial AcumenPersuasive SellingNegotiation & InfluencingCompetitive AnalysisMinimum Outlet Execution StandardsMinimum Outlet Inventory Levels

Soft Skills

AccountabilityCustomer CentricityInterpersonal EffectivenessStrategic ThinkingOutcome Orientation

Tools & Technologies

Sales Force Automation ToolsMS ExcelMS PowerPoint

Certifications & Qualifications

ProServe CertifiedWSET Certified

Industry Keywords

Beverage AlcoholCPGOn-PremiseOff-PremiseRetail Liquor StoresProvincial Beverage Alcohol Regulatory StandardsCanadian Beverage Alcohol Industry

About the role

Key responsibilities & impact

Develop the PMA portfolio in Northern Alberta, including on- and off-premise outlets in the Greater Edmonton area and assigned rural communities
Deliver objectives for Minimum Outlet Execution Standards, Minimum Outlet Inventory Levels, and Territory Depletions versus target
Manage annual depletions by brand expression for assigned outlets
Deliver Minimum Execution Standard outcomes by brand expression within assigned outlets
Deliver Shopper Conversion Driver outcomes by brand expression within assigned outlets
Maintain up-to-date journey plans for assigned outlet coverage
Conduct weekly 1:1 MES | SCD status-versus-target review sessions with the Sales Manager
Produce monthly scorecards on territory key business metrics
Produce monthly price audits and competitive gaming reports within assigned outlets
Manage minimum inventory levels by SKU within assigned on- and off-premise outlets
Create actionable individual development plans for the role
Travel extensively during the day and occasionally overnight within the territory or district
Report to the Sales Manager | Alberta Independents North

Requirements

What you’ll need

Minimum 3 Years of Territory Management Experience (Beverage Alcohol or CPG)
Well Demonstrated Track Record of Working in a Team Environment with Strong Sales Initiative and Focus on Delivering Results
Previous experience dealing with restaurants, bars and other OP venues as well as retail (liquor) stores would be beneficial
Well Demonstrated Track Record of Managing Stakeholders
Post Secondary Degree in Business
Hybrid Working Environment with demonstrated track record of working independently
Minimum 90% of Time in Field including Ability to Travel Overnight within Territory or District as Required
Evening and weekend work may be required from time to time from the individual in order to be successful in the role
Valid Driver’s License with Fully Insured & Reliable Personal Vehicle
Must be Legally Able to Work in Canada
Must be of Legal Drinking Age
Carrying & Lifting 45-65 pounds
Immediate reaching to perform various duties
Overhead Reaching to perform various duties
Standing & Walking for periods of time to perform various duties
Squatting or Bending to perform various duties as assigned
Effective Working Knowledge of On and Off Premise Operating Rhythms
Effective Working Knowledge of Sales Force Automation Tools
Effective Working Knowledge of MS Excel and MS PowerPoint
ProServe Certified
Knowledge of RTC | The PMA Way of Selling (Preferred)
Knowledge of Provincial Beverage Alcohol Regulatory Standards (Preferred)
Knowledge of Canadian Beverage Alcohol Industry Rival Ways of Working (Preferred)
WSET Certified (Preferred)
Accountability
Customer Centricity
Transparency
Inspection of Expected Results
Ownership of the Business
No Blame Fixing
Outcome Orientation
Business Performance Management & Reporting
Interpersonal Effectiveness
Workflow Management
Financial Acumen
Judgement & Decision Making
Rapid Capability Building
Strategic Thinking & Awareness
Commercial Plan Implementation & Course Correction
Commercial Opportunity Identification & Conversion
Journey Planning | Efficient Outlet Route Planning
Effective Relationship Development (Outlet Decision Maker)
Effective Rapport Building (Outlet Staff Members)
Commercial Acumen
Persuasive Selling
Negotiation & Influencing

Benefits

Comp & perks

Car Allowance Provided
Equal opportunity and accessibility in the recruitment process
Accommodation available during recruitment for selected candidates who require it