Integrated Campaign Strategist

PMI

. Own the end-to-end, cross-channel activation strategy for integrated campaigns across paid media, email, web, social, and content .

Posted 9/22/2026full-timeRemote • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in integrated marketing strategies, focusing on paid media, audience segmentation, and performance metrics. Proven ability to lead cross-channel campaigns, optimize growth performance, and manage agency relationships effectively.

Highest-signal resume keywords

Integrated Marketing StrategyPaid Media StrategyGrowth Marketing PerformanceAgency Relationship ManagementAnalytics Literacy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Performance TrackingAudience SegmentationConversion Rate OptimizationChannel-Agnostic ActivationPerformance Metrics AnalysisMarketing Automation PlatformsCRM SystemsProject Management ToolsB2B and B2C MarketingContent Strategy

Soft Skills

Executive CommunicationAdaptabilityCross-Functional CollaborationStrategic ThinkingProblem Solving

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in CommunicationsBachelor's Degree in Business

Industry Keywords

Campaign ActivationCustomer LifecyclePerformance MarketingMarket DynamicsGrowth Opportunities

About the role

Key responsibilities & impact

Own the end-to-end, cross-channel activation strategy for integrated campaigns across paid media, email, web, social, and content
Translate campaign and lifecycle objectives into integrated activation plans defining channel mix, format investment, and audience segmentation
Direct channel owners and agency partners in executing the strategy
Identify opportunities for personalization, segmentation, and audience relevance
Set paid media strategy, including platform selection, format strategy, and targeting approach
Review and approve agency media plans against activation strategy and growth goals
Hold the agency accountable for performance and strategic fit
Partner on in-flight optimization and test-and-learn or new-channel pilots
Monitor business performance, audience behavior, market dynamics, and seasonal or cultural moments to identify growth opportunities
Set and own campaign activation and growth marketing performance goals, including conversion, funnel/pipeline impact, channel efficiency, CAC, ROAS, cost-per-conversion, and lifecycle impact
Track, report, and optimize activation and growth performance
Partner with Product Marketing to maintain a shared view of business impact from awareness and activation through product adoption
Serve as the central strategic lead across dependencies, roles, and timelines for integrated campaigns
Facilitate campaign kickoffs, checkpoints, and retrospectives
Represent activation strategy and growth performance to senior stakeholders, including CMO/VP-level media plan and channel investment reviews
Partner with Regional Marketing to align global and regional execution requirements
Define and evolve operating models, templates, and workflows for activation strategy and growth performance
Maintain clear and accurate campaign documentation across workstreams
Lead process improvements that reduce friction between strategy, channel owners, and agency execution

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Business, or related field
8–10 years of experience in integrated marketing, growth marketing, or performance marketing
Direct ownership of paid media strategy and planning
Proven track record of driving campaign performance across the end-to-end customer lifecycle
Experience setting and being accountable to growth/performance targets
Experience managing agency relationships strategically, including briefing, directing, and holding agencies accountable to performance
Comfortable working in a matrixed, cross-functional environment with senior stakeholder visibility
Familiarity with marketing automation platforms, CRM systems, analytics/performance dashboards, and project management tools
Ability to design channel-agnostic activation strategies across paid, owned, and earned channels
Strong business and customer acumen across B2B and B2C contexts
Deep fluency in paid channel formats, targeting, platforms, and performance metrics including CAC, ROAS, and conversion
Ability to set, own, and be accountable for growth/activation performance targets
Ability to direct and hold agency partners accountable at a strategy level
Cross-channel judgment across format and investment tradeoffs
Executive communication skills, including CMO/VP-level strategy and performance review
Analytics literacy and ability to translate data into optimization decisions
Content and messaging awareness
Adaptability in fast-paced, dynamic environments
Proficiency in English
Ability to travel nationally and globally, potentially over weekends or holidays

Benefits

Comp & perks

Some travel, possibly up to 15%, conditions permitting
Ability to travel nationally and globally, including over weekends or holidays when required