Strategist

• Own the end-to-end, cross-channel activation strategy for integrated campaigns across paid media, email, web, social, and content
• Translate campaign and lifecycle objectives into integrated activation plans defining channel mix, format investment, and audience segmentation
• Direct channel owners and agency partners in executing the strategy
• Identify opportunities for personalization, segmentation, and audience relevance
• Set paid media strategy, including platform selection, format strategy, and targeting approach
• Review and approve agency media plans against activation strategy and growth goals
• Hold the agency accountable for performance and strategic fit
• Partner on in-flight optimization and test-and-learn or new-channel pilots
• Monitor business performance, audience behavior, market dynamics, and seasonal or cultural moments to identify growth opportunities
• Set and own campaign activation and growth marketing performance goals, including conversion, funnel/pipeline impact, channel efficiency, CAC, ROAS, cost-per-conversion, and lifecycle impact
• Track, report, and optimize activation and growth performance
• Partner with Product Marketing to maintain a shared view of business impact from awareness and activation through product adoption
• Serve as the central strategic lead across dependencies, roles, and timelines for integrated campaigns
• Facilitate campaign kickoffs, checkpoints, and retrospectives
• Represent activation strategy and growth performance to senior stakeholders, including CMO/VP-level media plan and channel investment reviews
• Partner with Regional Marketing to align global and regional execution requirements
• Define and evolve operating models, templates, and workflows for activation strategy and growth performance
• Maintain clear and accurate campaign documentation across workstreams
• Lead process improvements that reduce friction between strategy, channel owners, and agency execution

Integrated Campaign Strategist

AI Engineer

• Lead the design, development, and operationalization of AI-powered workflows across the marketing organization
• Own the end-to-end lifecycle of marketing AI solutions, from opportunity intake and backlog management through architecture, deployment, and measurement
• Own and manage the Marketing AI & Automation backlog
• Translate marketing opportunities into prioritized initiatives
• Identify high-impact AI use cases with Marketing Operations and Martech teams
• Define success metrics and acceptance criteria for AI solutions
• Serve as technical owner balancing rapid iteration with production stability
• Design and build LLM-powered workflows and multi-agent AI systems
• Implement RAG pipelines using enterprise data and knowledge sources
• Create reusable AI components embedded into existing marketing tools
• Implement guardrails, fallback behaviors, and human-in-the-loop controls
• Build the data foundation required for AI agents across CRM, analytics, and data warehouse environments
• Enable AI functionality within existing Martech platforms
• Partner with analytics teams to ensure data quality and accessibility
• Document data flows, integrations, and dependencies
• Deploy AI systems into production with monitoring and evaluation
• Implement observability to track performance and business impact
• Continuously improve AI solutions based on usage and feedback
• Ensure systems are secure, supportable, and resilient
• Act as a trusted AI partner to Marketing leadership
• Translate complex AI concepts into business implications
• Enable non-technical teams through intuitive tools and documentation
• Maintain transparency on roadmap, risks, and outcomes

General

• Run the Thought Leadership department’s production process from initiation through publication across research, content, and engagement
• Stand up project documents and build and maintain schedules
• Run project team meetings
• Hold the portfolio to its commitments
• Ensure work lands on time and to standard
• Provide leadership with an accurate view of every initiative’s status
• Coordinate contributors across every Thought Leadership function without direct management authority
• Surface risks early enough to enable action
• Maintain a predictable operating rhythm across the portfolio

Thought Leadership Portfolio Delivery Lead

Product Operations

• Execute assigned GTM tasks across launches, updates, and product lifecycle workflows
• Maintain timelines, trackers, and dependency logs; escalate risks as needed
• Ensure deliverables follow established templates and standards
• Support launch readiness checkpoints by preparing materials and summaries
• Write release notes, product update summaries, internal FAQs, readiness checklists, and basic product descriptions aligned to approved messaging
• Maintain up-to-date documentation libraries and version control
• Coordinate with Brand, Product, CX, and Regional Marketing to gather required inputs
• Manage asset trafficking and route materials through review and approval cycles
• Prepare meeting agendas, notes, decisions, and action items
• Prepare internal enablement materials and documentation for downstream teams
• Assist with distributing updates, training materials, or communications
• Ensure stakeholders understand changes, timelines, and deliverables
• Update dashboards, GTM trackers, and reporting tools
• Maintain accurate records of tasks, progress, and status updates
• Capture bottlenecks or inefficiencies to support process improvements

PMI

Integrated Campaign Strategist

AI Engineer

Thought Leadership Portfolio Delivery Lead

Product Operations Specialist II