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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in client relationship management and digital marketing strategies, with a strong focus on CRM campaign optimization and data analysis to drive customer engagement and satisfaction.
Highest-signal resume keywords
Client Portfolio ManagementDigital MarketingCRM CampaignsData AnalysisPerformance Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CRM StrategiesCampaign SegmentationPerformance Metrics AnalysisCustomer RetentionChurn AnalysisEngagement OptimizationWorkshop DevelopmentMultichannel Campaign CreationControl Group ImplementationKPI Evaluation
Soft Skills
Strategic Relationship BuildingExceptional ServiceCollaborationCommunication
Tools & Technologies
Pmweb PlatformsCRM SoftwareData Analysis ToolsBusiness Intelligence Tools
Industry Keywords
MarketingAdvertisingCommunicationsLoyalty Best PracticesCRO Best Practices
About the role
Key responsibilities & impact- Identify new needs and expand clients’ service portfolios.
- Maintain daily contact with clients by participating in meetings and communicating via email and WhatsApp.
- Build strategic client relationships by understanding their needs and providing exceptional service.
- Increase clients’ adoption of Pmweb platforms and products, driving engagement and customer satisfaction.
- Deliver and develop workshops to train clients on the use of available tools.
- Participate in special projects assigned by management and collaborate with operational teams.
- Monitor client metrics daily, ensuring strategies remain optimized.
- Develop and present weekly and monthly reports with insights into service performance and usage.
- Develop and implement CRM strategies, optimizing campaign segmentation and personalization using RFV and LTV.
- Implement control groups to measure marketing campaign effectiveness.
- Identify high-value customers and propose initiatives to maximize relationship value.
- Create multichannel campaigns aligned with customer needs and behaviors.
- Analyze CRM KPIs, including retention, churn, and engagement, and recommend continuous improvements.
- Collaborate with marketing, data, and BI teams to align CRM strategies with business objectives.
- Generate detailed performance reports on customer behavior and campaign effectiveness.
Requirements
What you’ll need- Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- Previous experience managing client portfolios and providing strategic account service.
- Solid knowledge of digital marketing, CRM campaigns, and performance marketing.
- Familiarity with CRM, CRO, and Loyalty best practices.
- Strong data analysis skills, with the ability to evaluate metrics and results to identify new business opportunities.
- Advanced English and/or Spanish is a plus.
Benefits
Comp & perks- Medical and dental insurance*
- Life insurance*
- Childcare assistance*
- Pluxee Cuida (psychological, legal, and financial support and guidance)
- Wellhub (formerly Gympass)
- Birthday month day off 🎂
- Transportation allowance
- Meal and/or food allowance with flexible selection options
- Language learning incentive*
- Education incentive*
- Certification reimbursement and incentive*
- Flexible working hours, with seven schedule options to align with your routine and that of your team
- Home office allowance
- Culture of continuous feedback and structured performance reviews
- Profit Sharing and Results Participation (PLR)*