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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and optimizing marketing automations and campaigns using CRM platforms, with strong skills in SQL, HTML, CSS, and JavaScript. Capable of integrating data and creating personalized customer journeys across various communication channels.
Highest-signal resume keywords
SQLHTMLCSSJavaScriptCRM Platforms
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SQLHTMLCSSJavaScriptProgramming LogicEmail MarketingCampaign OptimizationAudience SegmentationData IntegrationBackend Development
Soft Skills
Problem-SolvingSelf-Directed LearningStrong Communication
Tools & Technologies
CRM PlatformsDigital Marketing PlatformsAMPscriptRPLESLLiquid
Industry Keywords
Marketing AutomationCustomer JourneysEmail CampaignsSMS CampaignsPush Notifications
Tech Stack
Tools & technologiesJavaJavaScriptPythonSQL
About the role
Key responsibilities & impact- Develop and build clients’ marketing automations and campaigns, implementing them using leading CRM platforms
- Transform static HTML into highly personalized HTML, rendered according to the recipient
- Optimize campaigns and customer journeys through technical and strategic capabilities
- Build audience segments using SQL combined with native features of leading CRM platforms
- Integrate data from landing pages and forms with platforms and use this data to trigger campaigns
- Create and automate intelligent Email Marketing, SMS, WhatsApp, in-app, and push message campaigns and journeys
Requirements
What you’ll need- Programming logic
- SQL
- HTML and CSS
- JavaScript
- Problem-solving skills and self-directed learning ability
- Ability to learn new technologies and work with technical documentation
- Strong communication and ability to interact with clients and stakeholders
- Fluency in English or Spanish (a plus)
- Experience in digital marketing (a plus)
- Backend development experience with languages such as C#, Java, Python, etc. (a plus)
- Experience with platform-specific languages such as AMPscript, RPL, ESL, Liquid, etc. (a plus)
- Experience with CRM and Digital Marketing platforms (a plus)
Benefits
Comp & perks- Medical and dental insurance*
- Life insurance*
- Childcare assistance*
- Pluxee Cuida (psychological, legal, and financial support and guidance)
- Wellhub (formerly Gympass)
- Day off during your birthday month
- Transportation allowance
- Meal and/or food allowance with flexible choice
- Language learning incentive*
- Education incentive*
- Certification reimbursement and incentive*
- Flexible working hours, with 7 schedule options to align with your routine and your team’s
- Home office allowance
- Culture of continuous feedback and structured performance reviews
- Profit Sharing and Results Participation (PLR)*
- Some benefits are subject to specific eligibility rules, which vary depending on whether the contract is under Brazilian labor law (CLT) or an internship agreement.
