Business Analytics Consultant – Marketing & Customer Analytics

PNC

. Develop, apply, and scale next-best-everything decisioning optimizations .

Posted 11/3/2026full-timeUnited StatesJuniorMid-Level💰 $76,500 - $127,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in decision analytics and data-driven solutions, leveraging customer behavior and marketing performance to drive business outcomes. Proficient in building models, generating actionable reports, and utilizing analytical tools for predictive analytics within the financial services sector.

Highest-signal resume keywords

Decision AnalyticsData ProcessingPredictive AnalyticsAnalytical ToolsCustomer Behavior Analysis

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Data AnalysisModel BuildingStatistical MetricsAlgorithm RefinementData Frame GenerationCampaign Performance AnalysisPerformance MeasurementBusiness IntelligenceRisk ManagementData-Driven Solutions

Soft Skills

Self-Starter MentalityCollaborationStakeholder EngagementProblem SolvingCommunication

Tools & Technologies

Pegasystems CDHAnalytics ToolsData Marts

Industry Keywords

Financial ServicesMarketing AnalyticsCustomer AnalyticsEnterprise Risk Management

About the role

Key responsibilities & impact

Develop, apply, and scale next-best-everything decisioning optimizations
Leverage customer behavior, marketing performance, and business data to identify opportunities and quantify impact
Deliver analyses that drive business outcomes in partnership with stakeholders across the organization
Generate data frames and data sets informing algorithm refinement, value frameworks, propensity models, constraints, business rules, and campaign performance
Leverage analytical tools to provide business and technical expertise for analytics processes, tools, and applications
Recommend performance measures including lifts, efficiencies, confidence intervals, and other statistical metrics
Analyze and process data
Build and maintain models and report templates
Develop dynamic, data-driven solutions
Provide business clients with detailed, actionable reports documenting findings from data processing and analysis
Consult on using business intelligence data for predictive analytics
Facilitate implementation of new tools and data marts
Assess and effectively manage risks associated with business objectives and activities within PNC's Enterprise Risk Management Framework

Requirements

What you’ll need

2+ years of experience in marketing, customer, or decision analytics, preferably in financial services
Pegasystems CDH experience is advantageous
Strong analytical skills
Self-starter mentality
Focus on leveraging data and insights to answer key business questions
University/college degree typically required, or a comparable combination of education, job-specific certifications, and experience may be considered in lieu of a degree
Bachelor's degree
No required certifications
No required licenses
PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position

Benefits

Comp & perks

Medical/prescription drug coverage with a Health Savings Account feature
Dental and vision options
Employee and spouse/child life insurance
Short- and long-term disability protection
401(k) with PNC match
Pension plan
Stock purchase plan
Dependent care reimbursement account
Back-up child/elder care
Adoption, surrogacy, and doula reimbursement
Educational assistance, including select programs fully paid
Robust wellness program with financial incentives
Maternity and/or parental leave
Up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
15 to 25 vacation days each year, depending on career level
Additional time off based on years of service