Creative Director – Content Center of Excellence

PNC

. Drive PNC’s creative strategy, visual identity, and architecture across digital touchpoints and always-on content .

Posted 9/16/2026full-timeNew York City • Illinois • United StatesLead💰 $123,200 - $274,560 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in visual identity systems, creative direction, and digital marketing strategies, with a strong focus on team leadership and operationalizing AI tools in creative production. Proven ability to connect various content types and drive brand evolution through effective communication and strategic planning.

Highest-signal resume keywords

Visual Identity System DevelopmentCreative DirectionTeam LeadershipDigital Marketing StrategyAI Tool Operationalization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

BrandingChange ManagementCreative ProcessDesign ThinkingDigital MarketingMedia RelationsStrategic Communication PlanningPerformance ManagementStorytellingEffectiveness Measurement

Soft Skills

Effective CommunicationOrganizational SavvyInfluencing Through ExpertiseCoachingContinuous Transformation

Tools & Technologies

AI ToolsVideo Production SoftwareDesign SoftwareContent Management SystemsAnalytics Tools

Industry Keywords

Creative StrategyVisual ExperienceContent DevelopmentMarketing IntegrationGovernance Forums

About the role

Key responsibilities & impact

Drive PNC’s creative strategy, visual identity, and architecture across digital touchpoints and always-on content
Define and own the visual identity system for owned content and PNC.com experiences
Guide the strategic direction of visual experience on PNC.com, including modules, page templates, and journeys
Connect PNC.com, social, video, and always-on content through a unified visual point of view
Produce hero assets, creative direction, and scalable design systems
Lead creative direction for organic social, editorial, video series, and always-on content
Build a studio capability with video, design, and motion templates across lines of business
Set production standards and briefing discipline from concept through final cut
Serve as connective tissue between the Content Center of Excellence and broader Marketing and Communications teams
Contribute to PNC’s enterprise brand evolution
Represent creative and visual craft in governance forums
Build and lead a team of visual designers and motion designers/video editors
Set hiring standards, briefing standards, and review rhythm
Run craft critiques and develop the team’s judgment
Operationalize AI tooling to scale approved concepts across article, social, video, and paid variants
Build and operate within the COE hub-and-spoke operating model
Establish strategic communication direction and oversee planning, research, content development, and measurement
Advise executives and management on communications and resolve issues
Lead analytics, reporting, accountability frameworks, and marketing/business strategy integration
Manage employee performance, coaching, and development

Requirements

What you’ll need

University / college degree typically required; Education: Bachelors
8+ years of industry-relevant experience typically required
At least 5 years of prior management experience typically required
Proven leadership experience with a moderate to large scope of responsibility required
Comparable combination of education, job-specific certification(s), and experience, including military service, may be considered in lieu of a degree
Knowledge of branding, change management, creative process, design thinking, digital marketing, media relations, prioritization, strategic communication planning, and strategic planning
Competencies in business acumen, continuous transformation, copywriting and editing, effective communications, effectiveness measurement, influencing through expertise, organizational communications, organizational savvy and politics, performance management, storytelling, and strategic thinking
AI tools are already how you create; ability to operationalize AI tooling inside creative production
No required certifications
No required licenses
PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position

Benefits

Comp & perks

Medical/prescription drug coverage with a Health Savings Account feature
Dental and vision options
Employee and spouse/child life insurance
Short- and long-term disability protection
401(k) with PNC match
Pension plan
Stock purchase plan
Dependent care reimbursement account
Back-up child/elder care
Adoption, surrogacy, and doula reimbursement
Educational assistance, including select programs fully paid
Robust wellness program with financial incentives
Maternity and/or parental leave
Up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
15 to 25 vacation days each year, depending on career level and years of service
Reasonable disability accommodations