Marketing Lead – Customer Engagement, Retention

PNC

. Define, build, and scale engagement and retention strategies supporting PNC's growth agenda .

Posted 9/17/2026full-timePittsburgh • Illinois • United StatesSenior💰 $91,000 - $202,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing customer engagement and retention strategies, leveraging customer insights and performance measurement to drive business results. Proficient in coordinating cross-functional teams and synthesizing data into actionable business intelligence.

Highest-signal resume keywords

Retention MarketingLifecycle MarketingCustomer InsightsAnalytical Problem SolvingStrategic Thinking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRMProgram DevelopmentPerformance MeasurementData AnalysisDigital SolutionsMarketing StrategyCampaign ManagementBudget OptimizationMulti-Channel MarketingCustomer Behavior Analysis

Soft Skills

Strong ExecutionIntellectual CuriosityInfluence and AlignmentCommunication SkillsTest-and-Learn Mindset

Industry Keywords

Financial ServicesRegulated IndustryCustomer RetentionGrowth MarketingBusiness Intelligence

About the role

Key responsibilities & impact

Define, build, and scale engagement and retention strategies supporting PNC's growth agenda
Develop and optimize lifecycle programs using customer insights, experimentation, and performance measurement
Advance automation strategies delivering next best actions to customers through appropriate channels and lifecycle moments
Create differentiated strategies for key customer segments and partner across product, analytics, finance, legal and compliance, and marketing
Develop strategic offers to influence customer behavior across digital solutions and payments
Analyze customer behavior, performance trends, and business results to identify opportunities and recommendations
Support development and lead execution of integrated, multi-channel strategic marketing plans
Develop and prioritize business and marketing objectives, value propositions, and target segments
Translate business outcomes into marketing strategy and execute advertising, sales content, and internal communications programs
Coordinate and influence complex, multifunctional program teams
Synthesize collected data into business intelligence
Influence budgets and optimize operating activities within the established budget framework
Coordinate with legal, compliance, finance, risk, agencies, third parties, and internal business partners
Partner with product and digital teams on strategy and development
Make decisions to ensure programs, initiatives, and customer expectations are met
Manage customer focus and enterprise risk management responsibilities

Requirements

What you’ll need

5+ years of experience in retention, lifecycle, CRM, relationship, or growth marketing
Experience preferably within financial services or another regulated industry
Demonstrated experience creating and scaling programs and campaigns to influence behavior and deliver measurable business results
Strategic thinking, strong execution, customer insights, analytical problem solving, and sound judgment
Intellectual curiosity and ability to explore customer behavior and connect information across multiple sources
Test-and-learn mindset using experimentation and measurement
Ability to lead through influence and build alignment across a complex corporate environment
Ability to communicate confidently with cross-functional partners and senior leaders
Bachelor's degree
In lieu of a degree, a comparable combination of education, job-specific certifications, and experience, including military service, may be considered
No required certifications
No required licenses
PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position

Benefits

Comp & perks

Medical/prescription drug coverage with a Health Savings Account feature
Dental and vision options
Employee and spouse/child life insurance
Short- and long-term disability protection
401(k) with PNC match
Pension plan
Stock purchase plan
Dependent care reimbursement account
Back-up child/elder care
Adoption, surrogacy, and doula reimbursement
Educational assistance, including select programs fully paid
Robust wellness program with financial incentives
Maternity and/or parental leave
Up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
15 to 25 vacation days each year, depending on career level and years of service
Reasonable accommodations for applicants and qualified individuals with disabilities