Product Management Group Manager – Marketing Customer Analytics

PNC

. Define and execute the vision, strategy, and roadmap for Marketing Analytics data products .

Posted 11/2/2026full-timeUnited StatesSeniorLead💰 $175,560 - $326,040 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in defining and executing marketing analytics strategies, leading data modernization initiatives, and establishing data governance frameworks. Proven ability to manage product development, drive AI adoption, and lead high-performing teams while ensuring operational stability and strategic alignment.

Highest-signal resume keywords

Product ManagementData ModernizationData GovernanceMarketing AnalyticsExecutive Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data ArchitectureData QualityAnalytics EnablementRoadmap DevelopmentProduct VisionData ProductsComplex Data OwnershipStrategic ThinkingChange ManagementProblem-Solving

Soft Skills

LeadershipCommunicationTeam DevelopmentStakeholder ManagementOperational Stability

Tools & Technologies

AIGenerative AILLMsAI AgentsConversational Analytics

Industry Keywords

Marketing Data LayerCustomer AnalyticsData EcosystemsBusiness StrategyOperational Reliability

About the role

Key responsibilities & impact

Define and execute the vision, strategy, and roadmap for Marketing Analytics data products
Lead large-scale data modernization and transformation initiatives, including evolution of the Marketing Data Layer
Establish data governance, quality, operational reliability, and ownership frameworks
Drive adoption of AI, Generative AI, LLMs, AI agents, and conversational analytics through scalable data foundations
Translate business and analytical needs into data product requirements and delivery plans
Partner with senior leaders across Business, Analytics, Data, Technology, and Marketing
Lead and develop high-performing teams
Balance operational stability with long-term transformation and modernization
Define product portfolio strategy and execute business and financial results
Sponsor product or experience development projects and present initiatives for executive approval
Manage progress, budgets, strategic goals, and issue resolution
Lead product launches and enhancements while resolving complex operational and process problems
Serve as senior escalation point for stakeholders, sales, marketing, digital channels, and internal service partners
Lead external stakeholder and client activities throughout the product lifecycle
Support risk appetite and limits determination and own business responses to audit and regulatory findings
Manage, motivate, and develop product development managers and key contributors

Requirements

What you’ll need

Bachelor's degree in Business, Product Management, Data Analytics, Computer Science, Information Systems, Engineering, Statistics, Economics, or a related field
10+ years of experience in Product Management, Data & Analytics, Data Products, Technology, Strategy, or related disciplines
5+ years of people leadership experience
Experience owning complex data or analytics products, including product vision, roadmap development, prioritization, and execution
Proven success leading large-scale data modernization, migration, or transformation initiatives
Strong understanding of data ecosystems, data architecture, governance, data quality, and analytics enablement
Experience supporting Marketing Analytics, Customer Analytics, or customer experience initiatives
Ability to lead complex organizational and technology transformations while maintaining critical business operations
Exceptional executive communication, strategic thinking, problem-solving, and change management skills
Proven leadership experience with a moderate to large scope of responsibility
No employment visa sponsorship or STEM OPT
In lieu of a degree, a comparable combination of education, job-specific certification(s), and experience may be considered

Benefits

Comp & perks

Medical/prescription drug coverage with a Health Savings Account feature
Dental and vision options
Employee and spouse/child life insurance
Short- and long-term disability protection
401(k) with PNC match
Pension plan
Stock purchase plan
Dependent care reimbursement account
Back-up child/elder care
Adoption, surrogacy, and doula reimbursement
Educational assistance, including select programs fully paid
Robust wellness program with financial incentives
Maternity and/or parental leave
Up to 11 paid holidays each year
9 occasional absence days each year
15 to 25 vacation days each year, depending on career level
Incentive-eligible compensation based on company, business and/or individual performance