Senior Brand Marketing Lead

PNC

. Define, build and evolve a strategic pillar within the PNC brand .

Posted 10/21/2026full-timeUnited StatesSenior💰 $91,000 - $202,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in integrated marketing strategies, brand platform development, and audience-led positioning. Proven ability to connect organizational actions to impactful brand narratives across multiple channels.

Highest-signal resume keywords

Integrated MarketingBrand StrategyAudience-Led PositioningContent MarketingAI-Enabled Marketing Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand Platform DevelopmentMessaging ArchitectureCampaign DevelopmentCreative BriefingDigital Experience DesignPerformance MeasurementNarrative DevelopmentCross-Functional LeadershipStakeholder CounselingIntegrated Activation Strategies

Soft Skills

Influencing Without AuthorityCollaborationCreative LeadershipStrategic ThinkingCommunication

Tools & Technologies

AI-Enabled Marketing Tools

Industry Keywords

Corporate ReputationCommunity InvestmentsCultural ContextAudience InsightsMarket-Level Activation

About the role

Key responsibilities & impact

Define, build and evolve a strategic pillar within the PNC brand
Partner with Corporate Responsibility and enterprise stakeholders to translate community investments into brand distinction
Establish an integrated activation strategy connecting enterprise priorities, proof points, audience needs and cultural context
Create audience priorities, content architecture, channel roles, creative platforms and market-level activation structure
Identify and connect stories, programs, partnerships, products, people and outcomes for external audiences
Translate complex initiatives and proof points into accessible, human stories and experiences
Lead integrated marketing plans, audience strategies, campaign and creative briefs, messaging frameworks, digital experiences and related assets
Partner with Corporate Communications on earned storytelling, executive visibility and reputation building
Work with Regional Presidents, local market teams and lines of business to tailor enterprise narratives for local relevance
Guide internal creative teams and external agencies from strategic briefing through execution
Use audience insights, cultural context, business priorities, performance signals and AI-enabled capabilities to refine activation and measure success

Requirements

What you’ll need

8–10+ years of experience in integrated marketing, brand strategy, brand platform development, content marketing, corporate reputation or a related discipline
Demonstrated experience building a new brand proposition, strategic platform, marketing capability or activation model from the ground up
Experience developing audience-led positioning, value propositions, narrative and messaging architecture and integrated activation strategies
Ability to connect organizational actions, partnerships or investments to credible, audience-relevant brand stories and integrated campaigns across owned, paid, social, digital, experiential, local and internal channels
Ability to counsel senior stakeholders, lead complex cross-functional work and influence decisions without direct authority
Experience managing internal creative resources and/or external agency partners from strategy and briefing through execution
Working fluency with AI-enabled marketing tools and judgment to apply them responsibly
Bachelor’s degree in marketing, communications, journalism, public relations or a related field, or equivalent professional experience
University/college degree or comparable combination of education, job-specific certification(s), and experience may be considered in lieu of a degree
Must demonstrate appropriate knowledge, skills, and abilities for the role
No required certifications
No required licenses
No required or preferred language assessments
Must not have criminal history prohibited under Section 19 of the FDIA and, for applicable registered roles, the SAFE Act and/or FINRA
PNC will not provide sponsorship for employment visas or participate in STEM OPT

Benefits

Comp & perks

Medical/prescription drug coverage with a Health Savings Account feature
Dental and vision options
Employee and spouse/child life insurance
Short- and long-term disability protection
401(k) with PNC match
Pension plan
Stock purchase plan
Dependent care reimbursement account
Back-up child/elder care
Adoption, surrogacy, and doula reimbursement
Educational assistance, including select programs fully paid
Robust wellness program with financial incentives
Maternity and/or parental leave
Up to 11 paid holidays each year
9 occasional absence days each year
15 to 25 vacation days each year, depending on career level
Incentive eligible based on company, business and/or individual performance