Senior Digital Product Manager – Lead

PNC

. Define and execute the product vision, strategy, and roadmap for workflow and work management capabilities supporting marketing and customer communication teams .

Posted 10/14/2026full-timeWilmington • New Jersey • United StatesSenior💰 $112,000 - $249,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product management with a focus on Agile methodologies, driving workflow and work management capabilities. Proven ability to translate business objectives into actionable product requirements while fostering collaboration across cross-functional teams.

Highest-signal resume keywords

Product Management ExperienceAgile MethodologiesAdobe Workfront ImplementationStakeholder EngagementWorkflow Automation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Backlog ManagementRoadmappingUser Story DevelopmentProcess OptimizationData VisualizationJavaScriptWireframingCampaign PlanningDigital User ExperienceBusiness Requirements Documentation

Soft Skills

Strong CommunicationAnalytical SkillsProblem-SolvingFacilitationRelationship Building

Tools & Technologies

Adobe WorkfrontJiraAsanaMonday.comServiceNowSalesforce Marketing CloudAdobe Journey OptimizerAdobe CampaignMarketoHubSpot

Industry Keywords

Workflow ManagementCustomer CommunicationMarketing TechnologiesEnterprise SoftwareRegulated Environments

Tech Stack

Tools & technologies

CloudJavaScriptServiceNow

About the role

Key responsibilities & impact

Define and execute the product vision, strategy, and roadmap for workflow and work management capabilities supporting marketing and customer communication teams
Improve intake, planning, prioritization, workflow orchestration, collaboration, and transparency across cross-functional teams
Establish business outcomes, success metrics, and adoption goals
Drive continuous improvement of user experiences, processes, and platform capabilities
Own and manage the product backlog, roadmap priorities, and release plans
Translate business objectives and stakeholder needs into product requirements, user stories, and acceptance criteria
Balance strategic modernization initiatives with operational and regulatory requirements
Ensure solutions are scalable, measurable, and aligned with enterprise architecture standards
Partner with engineering teams to deliver product capabilities through Agile methodologies
Lead backlog refinement, sprint planning, product reviews, and release readiness activities
Make prioritization decisions based on customer value, business impact, and technical feasibility
Drive alignment across business and technology stakeholders
Lead implementation and enhancement of Adobe Workfront and associated workflow capabilities
Support integrations across campaign management, content management, collaboration, reporting, and communication platforms
Define future-state workflows and user experiences with business stakeholders
Contribute to governance models, platform adoption strategies, and operating frameworks
Build relationships across Marketing, Customer Communications, Digital, Technology, Compliance, and Delivery teams
Communicate roadmap progress, risks, and outcomes to senior leadership
Facilitate decision-making and alignment among diverse stakeholder groups
Advise on product strategy and workflow transformation initiatives

Requirements

What you’ll need

Bachelor's degree or equivalent experience
8+ years of product management experience in Agile environments
Experience leading enterprise software, workflow, or platform implementations
Strong knowledge of Agile product management practices, including backlog management, prioritization, roadmapping, and stakeholder engagement
Ability to work across business and technology teams to deliver complex solutions
Strong communication, analytical, and problem-solving skills
Experience driving organizational adoption and change associated with new capabilities
Preferred: experience supporting marketing, customer engagement, campaign delivery, content development, or customer communication functions
Preferred: exposure to enterprise work management solutions such as Adobe Workfront, Jira, Asana, Monday.com, ServiceNow, or similar platforms
Preferred: exposure to customer communication or marketing technologies such as Salesforce Marketing Cloud, Adobe Journey Optimizer, Adobe Campaign, Marketo, HubSpot, or comparable solutions
Preferred: familiarity with campaign planning, content review and approval workflows, customer communications, and digital engagement processes
Preferred: experience with workflow automation, process optimization, and platform integrations
Preferred: experience working in large-scale enterprise or regulated environments
Preferred skills include Agile Web Development, Business Requirements Documentation, Data Visualization, Digital User Experience, IT Architecture, JavaScript, and Wireframing
No required certifications
No required licenses
No required or preferred language assessments
PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position

Benefits

Comp & perks

Medical/prescription drug coverage with a Health Savings Account feature
Dental and vision options
Employee and spouse/child life insurance
Short- and long-term disability protection
401(k) with PNC match
Pension plan
Stock purchase plan
Dependent care reimbursement account
Back-up child/elder care
Adoption, surrogacy, and doula reimbursement
Educational assistance, including select programs fully paid
Robust wellness program with financial incentives
Maternity and/or parental leave
Up to 11 paid holidays each year
9 occasional absence days each year
15 to 25 vacation days each year, depending on career level
Incentive eligible with payment based upon company, business and/or individual performance