Director of Marketing – Communications

Point Foundation

. Set and lead Point's integrated marketing and communications strategy across earned media, paid media, social media, digital, and brand .

Posted 9/18/2026full-timeLos Angeles • California • United StatesLead💰 $130,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in integrated marketing and communications strategy, with a strong focus on brand management, digital analytics, and team leadership. Proven ability to drive strategic initiatives and manage complex projects within nonprofit or mission-driven organizations.

Highest-signal resume keywords

Integrated Marketing StrategyDigital Analytics FluencyTeam Leadership ExperienceSEO and SEM ProficiencyExecutive Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCommunications StrategyBudget ManagementContent GovernanceKPI TrackingStorytellingSEOSEMDigital MarketingPublic Relations

Soft Skills

LeadershipOrganizational SkillsJudgmentCuriosityCommunication

Tools & Technologies

Google AnalyticsHubSpotCMS ManagementSocial Media PlatformsEmail Marketing Tools

Industry Keywords

NonprofitLGBTQ+ AdvocacyBrand IdentityEarned MediaEquity and Inclusion

About the role

Key responsibilities & impact

Set and lead Point's integrated marketing and communications strategy across earned media, paid media, social media, digital, and brand
Define and steward Point's brand voice, key messages, and narrative across all channels
Partner with the CEO and COO using strategic recommendations and performance data to drive decisions
Lead, coach, and develop Marketing & Communications direct reports
Collaborate with Development and Program Departments on departmental marketing and communications needs
Manage the department budget and balance internal execution with external agency support
Own the annual earned media strategy and editorial calendar
Direct the retained PR agency on KPIs and pitch scholar, alumni, and mission stories to press
Build an executive visibility program for the CEO
Shape media-ready scholar and alumni narratives with privacy, dignity, and consent
Own Point's brand identity and enforce brand and style guidelines
Drive pointfoundation.org strategy, user experience, content governance, and SEO
Manage integrated digital marketing across owned, earned, and paid channels
Oversee organizational collateral, fundraising materials, program content, event content, and digital content
Set social media vision and strategy and oversee execution
Establish analytics dashboards, KPI tracking, audience research, and competitive analysis
Review and approve all public-facing communications
Lead signature campaigns from concept through launch and measure impact
Drive annual impact reporting and organizational recognition efforts

Requirements

What you’ll need

8+ years in marketing, communications, or public relations
3+ years in a senior or leadership role at a nonprofit, mission-driven, or similarly complex organization
Senior-level experience managing a team, a department budget, and external agencies simultaneously
Demonstrated ownership across both strategy and execution
Cross-functional leadership across a complex organization
Intellectual curiosity and commitment to staying current on best-in-class marketing and communications practices
Proven track record of securing earned media coverage in national, regional, and trade outlets
Fluency in digital analytics, including Google Analytics, social insights, and email metrics
Hands-on experience with SEO, SEM, inbound marketing platforms such as HubSpot or equivalent, and CMS management
AI fluency and comfort using AI tools across marketing and communications work
Exceptional writing, editing, and storytelling across formats and audiences
Strong executive presence and verbal communication; comfort presenting to boards, senior leadership, and media and serving as a spokesperson
Highly organized and deadline-driven
Discretion and sound judgment with sensitive organizational information
Deep familiarity with the LGBTQ+ and ally community, issues, advocacy landscape, and media ecosystem
Passion for Point's mission and enthusiasm for communicating its philosophy, mission, and values
Commitment to advancing equity and inclusion
Preferred: change management experience, AP style fluency, prior nonprofit experience or exposure, and lived experience or existing relationships within the LGBTQ+ community

Benefits

Comp & perks

Relocation assistance available
Accommodations offered at every stage of the hiring process