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Point Reyes Farmstead Cheese Company

Foodservice Sales Manager

Point Reyes Farmstead Cheese Company

. Manage and grow a portfolio of foodservice distributors, operators, chefs, and key accounts from Florida to Maine .

Posted 10/16/2026full-timeRemote • United StatesMid-LevelSenior💰 $90,000 - $100,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing foodservice distributor relationships and developing operator accounts, with a strong focus on sales execution and territory management. Proficient in analyzing market data and delivering impactful presentations to drive sustainable growth in the foodservice industry.

Highest-signal resume keywords
Foodservice Sales ExperienceDistributor Relationship ManagementTerritory ManagementPresentation SkillsCRM Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Sales ForecastingAccount ManagementMarket AnalysisSales ReportingProduct EducationCulinary SupportBudget ManagementNegotiation SkillsConsultative SellingTerritory-Specific Planning
Soft Skills
Communication SkillsOrganizational SkillsRelationship-Building SkillsFlexibilityTeam Collaboration
Tools & Technologies
Microsoft WordMicrosoft PowerPointMicrosoft ExcelCRM SystemsSales Reporting Tools
Certifications & Qualifications
Valid Driver’s License
Industry Keywords
FoodserviceSpecialty CheeseDairyCPG SalesBroadline DistributorsArtisanal CheeseCulinary ProgramsHospitality AccountsSales TargetsDistributor Events

Tech Stack

Tools & technologies
Chef

About the role

Key responsibilities & impact
  • Manage and grow a portfolio of foodservice distributors, operators, chefs, and key accounts from Florida to Maine
  • Develop and execute territory and account plans to achieve or exceed sales targets
  • Identify, prospect, and convert high-potential operators, restaurant groups, hospitality accounts, and culinary programs
  • Maintain accurate forecasts, pipelines, and account activity in CRM systems and distributor portals
  • Strengthen distributor relationships through meetings, ride-alongs, trainings, and joint customer calls
  • Manage PRFC’s East Coast foodservice broker and collaborate on market plans, new business opportunities, and sales execution
  • Support distributor and operator calls to drive sustainable foodservice growth
  • Drive new menu placements, product trials, and expanded distribution
  • Provide product education, culinary support, and sales tools to distributors, chefs, and operators
  • Create and deliver customized sales presentations to key decision-makers
  • Analyze sales, distribution, customer, and market data to identify opportunities and measure performance
  • Develop and manage territory-specific sales and trade budgets in alignment with national plans
  • Participate in weekly sales meetings, quarterly business reviews, and monthly forecasting sessions
  • Coordinate distributor events, chef demonstrations, trainings, trade shows, and other foodservice activities
  • Maintain strong knowledge of foodservice, specialty cheese, culinary, and competitive trends
  • Travel approximately 30–40% throughout the territory from Florida to Maine, with visits to Point Reyes, California approximately two times per year

Requirements

What you’ll need
  • Four-year degree or equivalent relevant experience
  • 5+ years of foodservice, specialty food, dairy, cheese, or CPG sales experience
  • Proven success managing distributors and developing operator accounts
  • Strong knowledge of artisanal and specialty cheese preferred
  • Experience with broadline and specialty foodservice distributors
  • Strong presentation, relationship-building, and consultative selling skills
  • Ability to independently manage a large geographic territory
  • Proficiency in Microsoft Word, PowerPoint, Excel, CRM systems, and sales reporting tools
  • Valid driver’s license and reliable transportation
  • Exceptional communication, negotiation, and organizational skills
  • Flexible schedule with occasional nights and weekends
  • Ability to talk and hear regularly; frequent standing, bending, walking, and reaching; ability to lift up to 25 lbs; occasional filing requiring bending or standing

Benefits

Comp & perks
  • Four weeks’ paid vacation
  • Monthly car allowance
  • Seven paid holidays + two floating holidays
  • Medical, dental, and vision insurance
  • Flexible Spending Accounts (FSA)
  • Employee Assistance Program (EAP)
  • 401(k) with 4% company match
  • A supportive, collaborative, cheese-loving team culture