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Foodservice Sales Manager
Point Reyes Farmstead Cheese Company. Manage and grow a portfolio of foodservice distributors, operators, chefs, and key accounts from Florida to Maine .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing foodservice distributor relationships and developing operator accounts, with a strong focus on sales execution and territory management. Proficient in analyzing market data and delivering impactful presentations to drive sustainable growth in the foodservice industry.
Highest-signal resume keywords
Foodservice Sales ExperienceDistributor Relationship ManagementTerritory ManagementPresentation SkillsCRM Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales ForecastingAccount ManagementMarket AnalysisSales ReportingProduct EducationCulinary SupportBudget ManagementNegotiation SkillsConsultative SellingTerritory-Specific Planning
Soft Skills
Communication SkillsOrganizational SkillsRelationship-Building SkillsFlexibilityTeam Collaboration
Tools & Technologies
Microsoft WordMicrosoft PowerPointMicrosoft ExcelCRM SystemsSales Reporting Tools
Certifications & Qualifications
Valid Driver’s License
Industry Keywords
FoodserviceSpecialty CheeseDairyCPG SalesBroadline DistributorsArtisanal CheeseCulinary ProgramsHospitality AccountsSales TargetsDistributor Events
Tech Stack
Tools & technologiesChef
About the role
Key responsibilities & impact- Manage and grow a portfolio of foodservice distributors, operators, chefs, and key accounts from Florida to Maine
- Develop and execute territory and account plans to achieve or exceed sales targets
- Identify, prospect, and convert high-potential operators, restaurant groups, hospitality accounts, and culinary programs
- Maintain accurate forecasts, pipelines, and account activity in CRM systems and distributor portals
- Strengthen distributor relationships through meetings, ride-alongs, trainings, and joint customer calls
- Manage PRFC’s East Coast foodservice broker and collaborate on market plans, new business opportunities, and sales execution
- Support distributor and operator calls to drive sustainable foodservice growth
- Drive new menu placements, product trials, and expanded distribution
- Provide product education, culinary support, and sales tools to distributors, chefs, and operators
- Create and deliver customized sales presentations to key decision-makers
- Analyze sales, distribution, customer, and market data to identify opportunities and measure performance
- Develop and manage territory-specific sales and trade budgets in alignment with national plans
- Participate in weekly sales meetings, quarterly business reviews, and monthly forecasting sessions
- Coordinate distributor events, chef demonstrations, trainings, trade shows, and other foodservice activities
- Maintain strong knowledge of foodservice, specialty cheese, culinary, and competitive trends
- Travel approximately 30–40% throughout the territory from Florida to Maine, with visits to Point Reyes, California approximately two times per year
Requirements
What you’ll need- Four-year degree or equivalent relevant experience
- 5+ years of foodservice, specialty food, dairy, cheese, or CPG sales experience
- Proven success managing distributors and developing operator accounts
- Strong knowledge of artisanal and specialty cheese preferred
- Experience with broadline and specialty foodservice distributors
- Strong presentation, relationship-building, and consultative selling skills
- Ability to independently manage a large geographic territory
- Proficiency in Microsoft Word, PowerPoint, Excel, CRM systems, and sales reporting tools
- Valid driver’s license and reliable transportation
- Exceptional communication, negotiation, and organizational skills
- Flexible schedule with occasional nights and weekends
- Ability to talk and hear regularly; frequent standing, bending, walking, and reaching; ability to lift up to 25 lbs; occasional filing requiring bending or standing
Benefits
Comp & perks- Four weeks’ paid vacation
- Monthly car allowance
- Seven paid holidays + two floating holidays
- Medical, dental, and vision insurance
- Flexible Spending Accounts (FSA)
- Employee Assistance Program (EAP)
- 401(k) with 4% company match
- A supportive, collaborative, cheese-loving team culture