SEO, AEO Strategist

Poka Inc.

. Own how Poka's website gets found and how well it converts.

Posted 9/29/2026full-timeCanadaSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in SEO and AEO strategies, technical SEO audits, and conversion rate optimization (CRO) programs. Proficient in using analytics tools to drive organic growth and improve user experience through data-driven insights.

Highest-signal resume keywords

SEO Strategy DevelopmentTechnical SEO AuditsConversion Rate Optimization (CRO)Google Search Console ProficiencyBehavior Analytics Tools Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

On-Page SEOOff-Page SEOAEOTechnical SEOHTMLCSSStructured Data (JSON-LD)Statistical SignificanceKeyword ResearchContent Architecture

Soft Skills

Analytical SkillsCommunication SkillsProject Management SkillsCross-Functional Collaboration

Tools & Technologies

Google Analytics 4 (GA4)Google Tag ManagerSemrushAhrefsScreaming FrogVWOOptimizelyHotjarMicrosoft ClarityFullStory

Industry Keywords

CRO Best PracticesAI Search DevelopmentsE-E-A-T SignalsSearch Algorithm UpdatesUser Experience

Tech Stack

Tools & technologies

JavaScriptWordPress

About the role

Key responsibilities & impact

Own how Poka's website gets found and how well it converts.
Build and own an integrated SEO and AEO roadmap to grow organic visibility, qualified traffic, and brand presence in AI-generated answers.
Conduct keyword, topic, intent, conversational-query, and question-based research and turn findings into content and site architecture plans.
Structure content for extraction and citation by answer engines.
Implement and maintain Schema.org structured data, including FAQ, HowTo, Product, Organization, and Article markup.
Monitor Poka's visibility across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews.
Strengthen E-E-A-T signals through author profiles, original research, and credible sourcing.
Conduct technical SEO audits covering crawlability, indexation, site speed, Core Web Vitals, mobile experience, internal linking, canonicalization, and redirects.
Collaborate with development to prioritize and ship technical fixes and ensure new pages are search-friendly.
Manage XML sitemaps, robots.txt directives, crawler access policies, and AI crawler decisions.
Own the CRO program: identify friction, form hypotheses, design experiments, and report results.
Plan and run A/B and multivariate tests on landing pages, forms, CTAs, navigation, pricing pages, and key user flows.
Use analytics, heatmaps, session recordings, user surveys, and usability testing to understand visitor behavior and drop-off.
Collaborate with design and copywriting teams to improve messaging, layouts, and user experience.
Build and maintain a testing backlog prioritized by expected impact and effort.
Define KPIs and build dashboards tracking organic traffic, rankings, AI visibility, engagement, conversion rates, and website-attributed pipeline or revenue.
Deliver performance reports with insights and recommended next steps for leadership and stakeholders.
Stay current on search algorithm updates, AI search developments, and CRO best practices.
Achieve measurable first-year growth in qualified organic traffic, AI-answer brand presence, experiment cadence, and conversion rates.

Requirements

What you’ll need

7+ years of experience in SEO, web strategy, or growth marketing, with measurable results in organic growth and conversion improvement.
Deep knowledge of on-page, off-page, AEO, and technical SEO, and a solid working understanding of how large language models and AI search engines retrieve, summarize, and cite content.
Proven experience running structured CRO programs, including test design, statistical significance, and turning results into action.
Hands-on proficiency with Google Search Console, GA4, Google Tag Manager, Semrush or Ahrefs, Screaming Frog, and testing platforms like VWO, Optimizely, or AB Tasty.
Experience with AI visibility tracking tools such as Scrunch AI, Profound, or the AI tracking features in Semrush and Ahrefs.
Experience with behavior analytics tools such as Hotjar, Microsoft Clarity, or FullStory.
Working knowledge of HTML, CSS, and structured data (JSON-LD), and comfort working with modern CMS platforms such as WordPress.
Familiarity with JavaScript SEO, CMS setups, or site migrations.
Strong analytical skills and the ability to explain complex data clearly to non-technical audiences.
Excellent communication and project management skills, and a record of working well with cross-functional teams.
Understanding of English is essential; English is used in company-wide meetings, internal communications, and communication with clients and partners.

Benefits

Comp & perks

Scale-up energy with huge backing and a global yet close-knit team.
Generous vacation policy, additional paid days, and charity day.
Hybrid work policy - Employees who live within a 40 km radius of our Québec City office or a 15 km radius of our Montréal office are required to work in-office two days per week.
100% remote work if you do not live within the radiuses mentioned above.
A truly flexible schedule that allows you to adapt your work hours.
Group insurance from day one (dental, medication, disability, travel, etc.) with employer contributions, including access to telemedicine and an Employee Assistance Program (EAP).
A retirement savings plan with employer contributions.
A MacBook Pro and a $500 home office allowance upon hiring.
A generous annual learning and development budget to support your growth, plus the tools and opportunities you need to keep progressing in your career.
A rewarding employee referral program for successful hires.
Tasty snacks available at all times in our offices (fresh fruits, snacks, pastries, coffee, tea, etc.).
Certain benefits are exclusively accessible to employees in Canada.