Poka Inc.

SEO Marketing

• Own how Poka's website gets found and how well it converts.
• Build and own an integrated SEO and AEO roadmap to grow organic visibility, qualified traffic, and brand presence in AI-generated answers.
• Conduct keyword, topic, intent, conversational-query, and question-based research and turn findings into content and site architecture plans.
• Structure content for extraction and citation by answer engines.
• Implement and maintain Schema.org structured data, including FAQ, HowTo, Product, Organization, and Article markup.
• Monitor Poka's visibility across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews.
• Strengthen E-E-A-T signals through author profiles, original research, and credible sourcing.
• Conduct technical SEO audits covering crawlability, indexation, site speed, Core Web Vitals, mobile experience, internal linking, canonicalization, and redirects.
• Collaborate with development to prioritize and ship technical fixes and ensure new pages are search-friendly.
• Manage XML sitemaps, robots.txt directives, crawler access policies, and AI crawler decisions.
• Own the CRO program: identify friction, form hypotheses, design experiments, and report results.
• Plan and run A/B and multivariate tests on landing pages, forms, CTAs, navigation, pricing pages, and key user flows.
• Use analytics, heatmaps, session recordings, user surveys, and usability testing to understand visitor behavior and drop-off.
• Collaborate with design and copywriting teams to improve messaging, layouts, and user experience.
• Build and maintain a testing backlog prioritized by expected impact and effort.
• Define KPIs and build dashboards tracking organic traffic, rankings, AI visibility, engagement, conversion rates, and website-attributed pipeline or revenue.
• Deliver performance reports with insights and recommended next steps for leadership and stakeholders.
• Stay current on search algorithm updates, AI search developments, and CRO best practices.
• Achieve measurable first-year growth in qualified organic traffic, AI-answer brand presence, experiment cadence, and conversion rates.

SEO, AEO Strategist