Polaris

Social Media Manager

• Create content aligned with current trends and industry best practices
• Manage content calendars to ensure posts go out consistently and on time
• Collaborate with leadership to align content with brand messages and marketing goals
• Set up and manage website domains, business emails, text messaging, and Google profiles
• Maintain marketing automations and workflows
• Edit videos with cuts, transitions, audio overlays, cinematic inserts, and other brand-aligned edits
• Create short-form reels for Instagram and TikTok
• Assist with editing long-form podcast and YouTube videos
• Create eye-catching thumbnails
• Send connection requests and manage social media comments, messages, mentions, and audience engagement
• Maintain and segment the contact database and email lists
• Manage customized CRM workflows and track leads in real time
• Automate follow-ups and sync CRM tools
• Monitor KPIs and refine campaigns, workflows, and funnels for measurable ROI
• Generate reports and analytics on content, email, and campaign performance
• Monitor paid media metrics including CPM, CPL, leads generated, and CPA
• Monitor pipelines and opportunities and move leads through stages
• Achieve 100% on-time content publication
• Minimize response time to audience engagements and inquiries
• Increase social media engagement, audience growth, and lead generation
• Provide consistent and accurate marketing performance reporting

Social Media Manager, Content