Business Development Representative

Polaris Software

. Research decision-makers in target cities, including police chiefs, mayors, city managers, and transportation staff, and build their profiles in HubSpot.

Posted 11/6/2026full-timeBeverly • Massachusetts • United StatesJunior💰 $70,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong research and outreach capabilities to engage decision-makers in local government, utilizing HubSpot for CRM management and lead qualification. Exhibits excellent communication skills and the ability to manage multiple prospects while supporting sales and marketing initiatives.

Highest-signal resume keywords

Outbound ProspectingHubSpot CRM ManagementLead Qualification (BANT or MEDDIC)Research SkillsCommunication with Senior Officials

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Business DevelopmentSales DevelopmentInside SalesLead QualificationCRM ManagementData TrackingEmail OutreachPhone OutreachLinkedIn OutreachOrganizational Skills

Soft Skills

Clear WritingConfident SpeakingSelf-MotivatedResilientCurious

Tools & Technologies

HubSpotCRM Software

Industry Keywords

B2B SoftwareTraffic SafetyLocal GovernmentSales CycleMarketing Campaigns

About the role

Key responsibilities & impact

Research decision-makers in target cities, including police chiefs, mayors, city managers, and transportation staff, and build their profiles in HubSpot.
Track state regulations, traffic and injury data, and local news to identify the right time to engage.
Conduct tailored outreach by email, phone, and LinkedIn, highlighting program results.
Follow up quickly on leads from campaigns, events, and inbound enquiries.
Qualify interest and book meetings for Sales Managers, with clear notes on each city's needs.
Keep slower or stalled deals warm with useful information or data to increase engagement.
Keep HubSpot contact and deal records current, including notes, next steps, and close dates.
Document deal context and lessons learned for the team.
Shadow Sales and Account Managers and actively support deal cycles.
Work with Marketing on campaigns, collateral, case studies, press releases, and customer stories.
Support trade shows and conferences before, during, and after the event.
Coordinate with Account Managers on prioritized prospecting and outreach.
Support account planning with existing and prospect accounts.
Help bring traffic safety programs to more US cities and build qualified opportunities, pipeline, deal velocity, and win rate.

Requirements

What you’ll need

1–3 years in business development, sales development, or inside sales, ideally at a B2B software company.
A track record of outbound prospecting by email, phone, and LinkedIn, with steady activity and results.
Strong research skills: you can quickly map an organization and find the local angle that makes outreach relevant.
Clear, confident writing and speaking, including with senior public officials like police chiefs and mayors.
Experience with HubSpot or a similar CRM, and the discipline to keep it accurate.
Familiarity with qualifying leads (e.g., BANT or MEDDIC) and handing them to sales.
Organized and self-motivated, able to manage many cities and follow-ups at once.
Resilient, curious, and coachable, with a real interest in road safety.
Based in or near Beverly, MA, with occasional travel to events.
Must have an existing right to work in the US.
Must be able to pass a comprehensive background check, including fingerprinting.
Nice to have: experience selling to state or local government, supporting marketing campaigns or events, or working in traffic safety technology.

Benefits

Comp & perks

Health and Dental Insurance (BlueCross BlueShield, 80:20 contribution model)
Health Reimbursement Account (Health Equity)
401k (eligibility criteria apply, up to 4% match)
Vision Plan
Longterm Disability & AD&D
20 Days PTO (full year allowance)
Life Insurance
EAP
Community Volunteering Day (Optional)
Moment in Time Day
Federal Paid Holidays