Digital Marketing, Social Media Coordinator

PORCH 💚

. Develop and manage iRoofing's social media content calendar .

Posted 10/2/2026full-timeRemote • ColombiaJuniorMid-Level💰 COP 3,700,000 - COP 4,950,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social media content creation, digital marketing strategies, and analytics to drive audience engagement and brand awareness. Proficient in managing campaigns across multiple platforms while utilizing data-driven insights for optimization.

Highest-signal resume keywords

Social Media ManagementContent CreationMeta Ads ManagerGoogle AdsVideo Production

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingShort-Form Video Content CreationWriting and StorytellingMarketing AnalyticsCampaign Performance Tracking

Soft Skills

Strong Communication SkillsOrganizational SkillsCreativityProactive AttitudeTeam Collaboration

Tools & Technologies

CanvaAdobe Creative SuiteCapCutMeta Business SuiteGoogle Analytics 4

Certifications & Qualifications

Google Ads CertificationGoogle Analytics Certification

Industry Keywords

B2BSaaSDigital AdvertisingRoofingLead Generation

About the role

Key responsibilities & impact

Develop and manage iRoofing's social media content calendar
Create posts, graphics, reels, short-form videos, stories, and other digital content
Appear on camera and create personality-driven video content
Develop concepts, hooks, scripts, and ideas for short-form videos
Write captions and marketing copy for roofing professionals
Turn product features, customer stories, industry trends, company news, and educational topics into content
Manage daily posting, comments, messages, mentions, and community engagement
Monitor social media and roofing industry trends and competitor activity
Capture photos and video at trade shows, events, customer visits, and company activities
Interview customers, team members, partners, and industry professionals
Help plan, launch, manage, and optimize Meta Ads and Google Ads campaigns
Develop audiences, messaging, creative concepts, and calls to action
Monitor budgets and campaign performance; test audiences, creative, messaging, and approaches
Track impressions, clicks, leads, conversions, cost per lead, and return on advertising spend
Support retargeting and lead-generation campaigns
Coordinate landing pages, creative assets, and campaign messaging
Support campaigns for product launches, promotions, webinars, trade shows, partnerships, and company events
Collaborate with Marketing, Sales, Product, and Customer Success
Track and report social media and digital advertising performance
Use analytics to recommend improvements and grow audience, awareness, engagement, traffic, leads, and customer acquisition
Stay current on social platforms, Meta Ads, Google Ads, and digital marketing best practices

Requirements

What you’ll need

2+ years of experience in social media, digital marketing, paid media, communications
Strong writing, communication, and storytelling skills in English language
Hands-on experience managing multiple social media platforms
Comfortable and confident appearing on camera and representing a brand in social media content
Strong English verbal communication skills and ability to communicate naturally and enthusiastically on video
Experience creating short-form video content for Instagram Reels, TikTok, YouTube Shorts, and LinkedIn
Experience with Meta Ads Manager and Google Ads
Understanding of digital advertising fundamentals including audiences and targeting
Comfortable working with marketing analytics and using data to make decisions
Creative eye and strong understanding of engaging digital content
Strong organizational skills and attention to detail
Ability to manage multiple campaigns and priorities simultaneously
Ability to work independently while collaborating with a team
Comfortable learning new technology, software, and marketing tools
Proactive, curious, and willing to test new ideas
Experience working with global and/or US-based business teams
Quiet workspace and internet connection of at least 30 Mbps download and 10 Mbps upload
Bonus: Experience growing and managing LinkedIn for B2B brands, SaaS, or professional audiences
Bonus: Experience creating and optimizing TikTok content
Bonus: Experience with Canva, Adobe Creative Suite, CapCut, or similar tools
Bonus: Google Ads or Google Analytics certifications
Bonus: Experience with Meta Business Suite / Ads Manager
Bonus: Experience with Google Analytics 4 and campaign tracking
Bonus: Experience with social media scheduling, reporting, or analytics platforms
Bonus: Experience with CRM or marketing automation platforms
Bonus: B2B, SaaS, technology, construction, roofing, or home-improvement industry experience
Bonus: Experience supporting trade shows, conferences, or industry events
Bonus: Experience with lead-generation or performance-marketing campaigns