Positively Partners

Public Relations

• Serve as primary editor for all External Affairs content across social, print, digital, web, email, fundraising, policy, and executive communications
• Write and shape brand messaging, message frameworks, talking points, and thought-leadership content
• Translate complex early childhood, health, and policy topics into clear, accessible language
• Partner with subject-matter experts, leaders, and Affiliates to strengthen messaging and maintain a consistent voice
• Maintain the brand stylebook, templates, and editorial guidance
• Coach writers and contributors and strengthen editorial workflows, review processes, and quality control
• Advise on crisis and high-risk communications with the Chief External Affairs Officer
• Lead the day-to-day relationship with Reach Out and Read’s public relations firm
• Set priorities for an integrated earned media strategy and build national visibility and thought leadership
• Drive press releases, op-eds, story ideas, media pitches, state and local coverage, and rapid-response communications
• Prepare spokespeople for interviews and develop talking points and briefing materials
• Set goals for and evaluate earned media performance
• Partner on social media strategy and review/approve content and major campaigns
• Align earned, paid, social, and owned content
• Use performance data and platform trends to refine strategy
• Equip Affiliates with adaptable content and tools for local markets
• Advise colleagues and leaders across the organization and Affiliate network
• Partner with marketing, brand, and creative leads on editorial and reputation strategy
• Help prioritize the External Affairs team’s editorial and media portfolio
• Manage communications vendors as assigned
• Report to the Chief External Affairs Officer

Director of Public Relations