Marketing Specialist, B2B

Postmedia Solutions

. Support the execution of marketing strategies for Postmedia’s SMB and National Agency business .

Posted 9/18/2026full-timeRemote • CanadaMid-LevelSenior💰 CA$55,000 - CA$65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing strategies, content creation, and social media management, with a strong focus on lead generation and campaign performance optimization. Proficient in utilizing marketing technology tools to enhance content distribution and audience engagement.

Highest-signal resume keywords

Digital MarketingContent MarketingSocial Media ManagementSEO Best PracticesLead Generation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationCopywritingEditingProofreadingWebsite ManagementLanding Page OptimizationLead Magnet DevelopmentCampaign Performance TrackingAnalyticsContent Adaptation

Soft Skills

Time ManagementProject PrioritizationAttention to DetailCustomer-Centric ApproachCollaboration

Tools & Technologies

HubSpotSEMRushWordPressSocial Publishing ToolsAI Platforms

Industry Keywords

B2B MarketingMediaAdvertisingDigital MarketingAgency Environments

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Support the execution of marketing strategies for Postmedia’s SMB and National Agency business
Distribute content across Postmedia websites, social media platforms, newsletters, and other owned channels
Transform blog posts and long-form content into social posts, short-form copy, infographics, downloadable assets, email content, and promotional materials
Develop and manage social media strategy and posting schedules
Create and publish social media content supporting awareness, engagement, lead generation, and sales enablement
Build lead magnets such as guides, checklists, tip sheets, one-pagers, and other downloadable resources
Create and update website pages and landing pages for marketing campaigns, product priorities, and sales initiatives
Optimize website and landing page content for clarity, accuracy, and conversion
Partner with Sales to understand campaign needs, client priorities, and market opportunities
Apply SEO/AEO/GEO best practices to website, landing page, and campaign content
Support content calendars and ensure marketing content is on brand and appropriate for target audiences
Track, measure, and report campaign, content, website, landing page, and social media performance
Identify opportunities to improve content distribution, audience engagement, and lead generation
Work within HubSpot, SEMRush, social publishing tools, and WordPress

Requirements

What you’ll need

3+ years’ experience in marketing, digital marketing, social media, content marketing, or a related field
Experience supporting B2B marketing campaigns, preferably in media, advertising, digital marketing, or agency environments
Strong writing, editing, proofreading, and content adaptation skills
Experience creating social media content and managing social posting schedules
Experience building or supporting website pages, landing pages, lead magnets, and digital campaign assets
Ability to turn long-form content into multiple short-form assets for different channels and audiences
Self-starter attitude with excellent time management and project prioritization skills
Strong attention to detail and ability to manage multiple priorities in a fast-paced environment
Comfortable working with creative, sales, and cross-functional teams
Customer-centric with a solid understanding of analytics and campaign performance
Ability to work with AI platforms and marketing technology tools