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Product Manager – Advertising Product Monetization
Postmedia Solutions. Develop and manage product road maps based on market, competition, and user needs.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product management and development within the digital media landscape, focusing on optimizing advertising strategies and performance metrics. Proficient in Agile methodologies and cross-functional collaboration to drive product success and stakeholder engagement.
Highest-signal resume keywords
Product ManagementDigital Media AdvertisingAgile ProcessesGoogle Ad Manager 360KPI Setting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Roadmap DevelopmentPerformance TestingAd Tech RequirementsOptimization TacticsMetrics Gathering
Soft Skills
Effective CommunicationPresentation SkillsCollaborative Work
Tools & Technologies
JIRALookerTableauBigQueryGoogle Analytics
Industry Keywords
Digital Display AdvertisingVideo AdvertisingAudio AdvertisingE-Newsletter AdvertisingMobile App Advertising
Tech Stack
Tools & technologiesBigQueryTableau
About the role
Key responsibilities & impact- Develop and manage product road maps based on market, competition, and user needs.
- Plan and launch new products and features, test performance, and iterate against industry benchmarks.
- Attend grooming and sprint planning sessions with Advertising, Content, and Engineering teams.
- Scope and assign work, prioritize development tickets, and support technical teams in QA/testing for products and ad tech requirements.
- Support leading platform migrations.
- Monitor advertiser needs, market drivers, competition, and the digital media landscape.
- Present results and quarterly benchmarks to stakeholders.
- Lead discussions to identify best practices, issues, and performance improvements across the digital advertising network.
- Participate in strategic roadmap planning and optimize products with cross-functional stakeholders.
Requirements
What you’ll need- Post-secondary degree with business/advertising discipline preferred.
- 4-6 years in product and development management, digital media/ad operations preferred.
- Experience in digital display, video, audio, e-newsletter, e-paper, mobile app, and feeds advertising – front-end and back-end, industry best practices, optimization tactics.
- Advanced working knowledge of Google Ad Manager 360 and other ad serving platforms.
- Experience operating in Agile processes, JIRA, and sprint planning.
- Familiarity with Looker, Tableau, BigQuery, Lighthouse, and Google Analytics.
- Experience setting KPIs against projects and gathering metrics to inform strategy and product next steps.
- Effective communication and presentation skills with technical and non-technical stakeholders.
- Ability to work independently and collaboratively.